Having a good website is like hiring a salesman to work for you 24/7. He never tires and never sleeps. Always providing visitors with the information they need, fast customer service, products and services.
But how do you get a good website for your business?
Making a website starts with asking questions. What is the PURPOSE, who is the CLIENT? These questions in turn give rise to ideas on how to address the SURFACE, the FUNCTIONALITY and the CONTENT of the website.
All of the above is a prerequisite for making the subsequent SEO of the website as easy and profitable as possible.
Purpose
If a potential CLIENT doesn’t understand within the first five seconds what or to whom the website is about, they will give up. The website is a failure – it is too complicated, inconvenient for the user and does not appeal to the target audience.
Therefore, whenever the initial information and idea is there, the future user must be considered.
However, it must be remembered that the user experience as a whole can never be fully controlled, but it can be influenced by taking into account the following factors of the target audience:
- user’s age, lifestyle, income
- previous experience and habits
- needs and assumptions
- motives and context of use
- cultural or linguistic differences
What is the PURPOSE of a website for your business?
A concrete and thorough answer must be driven by the company’s objectives and will help to achieve business results later on. Just the idea of wanting to sell more, to be more visible, is of little use.
Should making a website:
- bring more customer enquiries and contacts to the business.
- Increase sales, convert website visitors into customers and buyers.
- create a credible image of the company
- optimise processes (reduce staff work, speed up ordering and sales processes).
- solve some problems
Anything that can be influenced can be used to optimise the user experience and achieve your business goals.
The customer has to like the site more than you do – then they will spend time there, consume the service and come back later!
Design
A unique DESIGN, or the overall design of the page, created by the designer, takes into account all the above: the company’s preferences, the technical requirements, the expectations of the target audience. Icons, fonts, colours, visuallayout– all this must create a coherent whole that underlines your company’s identity. Don’t forget the mobile view! More and more people prefer to surf the web and shop on their phone. So today, every page you create needs to be scalable, i.e. it needs to fit different screen sizes.
Functionality
In addition to a beautiful and selling design, FUNCTIONALITY is essential. What your company website should contain and be able to do. Does making a website include adding a blog and newsfeed, image galleries, interaction tools, database functions, shopping carts, payment terminals, etc.? Or should the new site optimise your staff workload and speed up ordering and sales processes?
How many clicks does a customer have to make to get to a recommendation? You need to think carefully about the menu system, navigation and content structure, as this will have a direct impact on your prospective customer’s ease of use and speed of finding what they are looking for.
Content
An integral part of a new website is well thought-out CONTENT, which can vary greatly in size. Generally, a website will contain texts, photos or illustrations, fillable forms, etc. In the case of e-shopping, there will be merchandise, shopping baskets, etc.
Again, you have to start with the target audience you want to reach, the style you want to do it in, and the communication channels they prefer when looking for information.
A lot of revenue is often lost simply because websites do not give visitors instructions on how to navigate around, where to click next or call-to-action. Website headlines need to be clear, the text content original and clearly guide visitors to the next step: for example, subscribe to a product, subscribe to a newsletter, watch a video.
The more carefully thought out the text and keywords, the more impactful they are. They can be used to optimise your website. In simple terms, SEO means that your website appears on the first page of a Google search using keywords that are relevant to it. Being visible on the front page is crucial as over 90% of all Google traffic comes from the front page of search results.
If you want a new website for your business, trust our specialists to build it for you. Contact us for a free consultation!
