Baustone OÜ is a real estate developer that has built over 800 apartments in Tallinn and Harju County since 2003. Web Systems’ cooperation with Baustone started through Pindi Kinnisvara. We first built separate brochures for Baustone’s real estate developments, and the company was pleased with the results. Based on this, Baustone also commissioned a new and modern website, the main purpose of which is to act as a business card: to show in a compact and clear way which projects have been completed and which are currently in progress. Baustone.ee is now open to the public, and we make sure that the content remains fresh from time to time as new developments are completed.
Client and project background
Baustone OÜ is a real estate developer based in the heart of Tallinn, with a portfolio of major projects ranging from developments completed in 2003 to projects currently underway. Active projects include Keskpargi Homes in Keila, Jõepargi Homes in Lagedi, Postitõlla Homes in Raasik and Liikuri Homes in Lasnamäe. Each of the projects is a unique residential solution, for the marketing of which Web Systems has previously built separate brochures through Pindi Kinnisvara.
After previous collaborations, Bauston also needed a company-level business card. It had to be a place where an interested party, a cooperation partner or a prospective apartment buyer could see all of Baustone’s activities in a compact way: a company presentation, completed and ongoing projects and contact details.
Challenge: a business card with an emphasis on design and simplicity
Unlike large catalogues or e-shops, Baustone’s need was clear and specific:
- A business card, not an infosite: the page should give a quick overview of the company and its projects, without the visitor having to navigate through multiple menus and subsections.
- Design and simplicity: the visuals must appeal to the developer’s target audiences, including partners, local authorities and homebuyers, in a credible and modern way, without excessive noise and information overload.
- Display of projects: both completed and ongoing developments must be clearly legible, with key information such as location and status, and the option to go to a project-specific page if necessary.
- Independently managed content: as new developments are added over time and the status of existing projects changes, for example a project under construction is completed, content management needed to be convenient enough for the Baustone team to update the information themselves.
- Light and fast: the business card page must not have heavy plugins. Loading must be fast on both PC and mobile.
Solution: a custom WordPress theme and a minimalist one-page structure
We chose WordPress as the platform, with a fully customised theme that follows the Baustone brand essence. The whole solution has a minimalist one-page structure, where the visitor moves smoothly through the anchor navigation between the sections . We have written more about how the website is built on thoughtful design and user experience on the service page.
Custom theme and brand essence
The visual language of the page follows Baustone’s brand guidelines: a deep blue as the primary colour, a subtle lavender accent and thoughtful typography. Each element has been designed to convey a sense of confidence and quality that meets the expectations of the property developer’s target audience. Read more about our website design service.
Animated hero and one-page structure
The hero of the homepage uses light animation with SVG elements: sun, clouds, trees, building crane and houses. These immediately convey the message that Baustone is building residential areas. The animation is light and does not slow down the page loading. The one-page structure means that the visitor can get all the important information in one view, without having to go through several pages and clicks.
Project portfolio: developments completed and in progress
At the heart of the page is the projects section, where active or ongoing developments and previously completed projects are clearly separated. For each project, the location, status and key information are displayed, giving the visitor a good overview without too much detail. Active projects, such as Central Park Homes, River Park Homes, Postman’s Homes and Movers’ Homes, are easily highlighted and removed according to the development lifecycle.
Contact and ongoing care
At the bottom of the page, there is a clear contact section with the company’s contact details and how to get in touch. Once the page is published, we will continue to work together on occasional content updates, if Bauston needs to add a new project, change the status of an existing project or update the page with other information.
The result: a compact and high-quality business card
The new baustone.ee will play its role to the letter. It is a business card that quickly and in a modern way shows who Baustone OÜ is and what the company builds. The client is satisfied with the end result and will occasionally request updates if something changes in the project portfolio or the company presentation. This is a good example of a project where less volume does not mean less care. Every detail, from the animated hero to the anchor navigation, is thoughtfully built.
Project details
- Client: Baustone OÜ
- Sector: real estate development and residential construction
- Website: baustone.ee
- Type of page: business card, one-page company brochure, project portfolio and contact details
- Platform: wordpress + fully customised theme
- Technologies: wordpress, PHP, JavaScript, HTML5, SCSS, animated SVG
- Design language: minimalist, brand colours, deep blue and lavender, thoughtful typography.
- Main sections: introduction, projects, including completed and ongoing developments, contact.
- Active projects on the page: the Keskpargi Homes in Keila, the Jõepargi Homes in Lagedi, the Postitõlla Homes in Raasik and the Liikuri Homes in Lasnamäe.
- Previous cooperation: separate brochures of Baustone real estate developments built with the help of Pindi Kinnisvara.
- Services: design, front-end and back-end development, animation, content management, ongoing maintenance and content updates.
- Maintenance model: adding content from time to time and modifications according to the lifecycle of the projects.
When it comes to building similar business card type websites, we stand by our clients from start to finish, from website creation and design to ongoing maintenance.