Mobire.ee is the main sales and service channel of Mobire Eesti AS in Estonia. On the site, visitors can choose a full-service car, exchange their old vehicle for a new one, read useful tips from the blog and contact the 24/7 service centre. Mobire is one of the best-known full-service leasing providers in the Baltics, with over 20 years of experience. On the Estonian market, the site serves both private and business customers on a daily basis.
Client and cooperation framework
The first version of the Mobire.ee website was initially developed by Octa and Web Systems joined as a development partner in 2022. Since then, we have kept mobire.ee technically reliable and have grown into a long-term IT partner for Mobire. In addition, we also manage the morecar.ee, morecar.lv, morecar.lt and mobire.eu websites.
Mobire.ee has not been a one-off project. Over the years, the site has gone through several development phases and a number of minor upgrades. The innovations have gone hand in hand with the evolution of Mobire’s business: new services, campaigns and content needs have been added.
What we have developed over the years
The cooperation has consisted of two parallel activities: day-to-day maintenance and progressive developments.
- Gradual improvements in content and functionality. Over the years, we have added new content blocks, campaign pages (such as On/Off and Old to New), an ESG section, blog extensions, car comparisons and contact form enhancements. The changes have been driven by the evolution of Mobire’s business and services.
- Daily maintenance. We keep WordPress and plugins updated, monitor the site’s reliability and security, and help with ongoing content management issues. Mobire’s team can help quickly if needed.
- Day-to-day cooperation. For Mobire, we are a long-term partner, not just a standalone project. We react quickly, understand the specifics of the different markets in which the company operates and develop solutions as the business grows.
What comes next
2026. In 2010, we will launch a major overhaul of mobire.ee. The plan is to bring the site visually into the same design language we have already used for mobire.eu and morecar.ee. The aim is to create a more coherent user experience and visual whole for Mobire’s web pages, regardless of whether the visitor arrives at the corporate page, the full-service page or the used car portal.
Hit
Mobire.ee serves thousands of visitors and customers on the Estonian market every day. According to the business indicators displayed on the website, 84% of customers are very satisfied with Mobire’s services, the company helps customers save a total of more than 42,000 hours per year and has more than 4,000 vehicles in full-service leasing. The role of Web Systems has been to keep the technical side stable and reliable, so that Mobire can focus on its core business and customer service.
Our business, car sales and full-service rental in three Baltic markets, requires an IT partner who is available every day, not just when we want to make a new website. Web Systems is such a partner for us. They take care of the day-to-day running of the mobire.ee and morecar.ee platforms and develop solutions as our business grows. The team knows our industry, understands the nuances of the different markets and is able to react quickly even in the most complex situations. For us, Web Systems is part of the daily workflow, not just an external service provider.
Laura Klemmer, Mobire Estonia AS
Project details
- Client: Mobire Eesti AS – one of the best-known full-service providers in the Baltics
- Field of activity: car rental, full-service rental, fleet management
- Nature of work: development, incremental upgrades and day-to-day maintenance from 2022 onwards (original page prepared by Octa).
- Platform: wordpress, custom theme
- Multilingualism: WPML (EE, EN, RU)
- Key features: car selection and comparison, private and business journeys, campaign sheets, Old to New enquiry form, ESG section, blog, multilingual content management.
- Analytics: Google Tag Manager, Google Analytics.
- Long-term cooperation: we manage the Mobire group websites – mobire.ee, mobire.eu, morecar.ee and the Latvian and Lithuanian market pages.
- Next step: a visual overhaul planned for 2026, bringing mobire.ee into the same design language as mobire.eu and morecar.ee.
- Services: website maintenance, custom development and upgrades, web design
- Website: mobire.ee
A long-term web partnership means that the web solution evolves with the business. From day-to-day maintenance to design updates and the creation of new web solutions, we help clients keep their website up-to-date and reliable.