The Pirita Clinic is a psychiatric, psychological and family therapy clinic in Pirita, Tallinn. The clinic deals with mental health issues, diagnosing, assessing and treating psychiatric and behavioural disorders. The target group is broad: children and adolescents, adults and families seeking professional and discreet support. Web Systems developed the clinic’s entire visual identity and website from scratch.
Client and project objective
The Pirita Clinic wanted to have its entire visual identity, from logo to website and printed materials, in one place. Web Systems created both the brand and the website for the clinic, so that patients would have a calm, trustworthy and professional first impression from the first visit.
A mental health website must serve several purposes at once. On the one hand, it must create a sense of trust and discretion, as people often seek help in sensitive situations. On the other hand, the website must be simple and easy to understand: professionals, services and appointments must be easy to find. These principles guided the whole design and structure of the website.
Brand and website – the whole picture in one place
The brand design was completed before the website was created. We created for the client:
- A new logo that conveys the calm and caring tone of the clinic.
- A typography and font style that works both online and in print.
- A brand palette that looks professional and calm, but not too cold.
- Graphical elements, including stamps and symbols, that can be used on the website and in clinic materials.
- Sample business card as part of a single identity.
The entire brand language was then transferred to the website: the same colour palette, typography and calm visual tone create a coherent whole.
Website structure
The page is structured around simple and clear sections. Patients can find the most important things, such as the overview of specialists and how to book an appointment, on the homepage. Main sections:
- About the clinic and services. A clear overview of the Pirita Clinic and the services it offers, including psychiatric, psychological, family and couples therapy.
- Staff introductions. The profile of each professional, together with experience and language skills. Patients can choose the specialist they want, not just the service.
- Booking a time. A clear CTA button throughout the website. Booking is a key activity for patients and must be easy to find.
- Price list and location. Public and easy-to-find information helps to create transparency and reduce uncertainty before acceptance.
- Blog. Articles by professionals on topics such as adolescent depression, family development and anxiety. The blog will support visibility on search engines and give patients the opportunity to familiarise themselves with the clinic before their appointment.
- Join our team. Separate page for professionals wishing to join the clinic.
- Business offers. Health and motivation days for businesses, extending the target group of services to organisations.
Experience with health web solutions
The Pirita Clinic is not our first health services project. During the same period, we have also developed mammograaf.ee and nahakliinik.ee. Previously, we have also been involved in the initial development of meliva.ee. More specific work has grown out of this, for example, the University of Tartu Hospital’s antibacterial treatment web application, which is designed to support the daily work of medical staff. Patient privacy, sensitive content and a clear user journey are important considerations in healthcare projects, and we are well versed in these issues through recurring projects.
Hit
The Pirita Clinic has a unified brand and website to support the day-to-day work of the clinic and help patients quickly find the information they need. The clinic is a partner of Confido Health Solution and the Tallinn Social and Health Board. On the website, you can browse services, choose a specialist and book an appointment conveniently from one place.
Project details
- Client: Pirita Kliinik OÜ – psychiatrist, psychologist and family therapy services in Tallinn, Estonia
- Domain: mental health, health services
- Nature of work: brand and website development from scratch
- Brand elements: new logo, typography and font style, colour palette, graphic elements (stamp and symbols), sample business card.
- Platform: wordpress, custom theme
- Key features: booking appointments, staff and service introductions, blog, price list, recruitment page, business client offers.
- Team: designer, front-end developer, back-end developer
- Project Manager by Web Systems: Jaan Juurikas
- Similar health service projects: mammograph.ee, skinclinic.ee, initial development of meliva.ee, web application for antibacterial treatment at the University of Tartu Hospital.
- Services: web design, branding, website development, maintenance.
- Website: piritakliinik.ee
A clinic or health service website is different from a normal company website. The patient is looking for trust, a professional feel and an easy path to booking. We help to tie these elements together, from web design and branding to website creation and long-term maintenance.