Business Automation

Reading time: 6 min

Last updated: 26.05.2026

We automate enterprise business and work processes, from simple integrations to AI agents. Over 20 years of experience and hundreds of integration projects.

Automation is about handing over repetitive and time-consuming work processes to software so people can focus on work that creates more value. Whether it’s order processing, data synchronisation, customer communication or marketing personalisation, many business processes can be made faster and more accurate. Web Systems can help you find the right places, build solutions that work and make sure they actually work.

What is automation and who is it for?

Automation means transferring business and work processes to software. As a result, there is less manual work, fewer mistakes and the business can grow without the need for a new person for every additional workload. Business process automation includes, for example, order processing, data synchronisation between systems and customer communication. Process automation is about redesigning specific workflows to run with as little manual intervention as possible.

Automation is particularly beneficial for small and medium-sized enterprises in Estonia, where there is a lot of work to be done with a limited team. The fastest to see benefits are companies that spend a lot of time copying data between systems, manually reporting or dealing with repetitive customer service issues. Web Systems has been building integration and automation solutions for these businesses for over two decades.

What will automation bring to your business?

Automation is not just about saving time. Done well, automation can help streamline the entire workflow and make the day-to-day running of a business more transparent. Companies that take this step consciously often gain measurable advantages in speed, quality and cost control.

Saving time and costs

Repetitive manual tasks are reduced. Employees can focus on strategic tasks and client communication, rather than copying data between email, Excel and accounting software.

Fewer errors, better quality

Automated data processing helps reduce human errors. Invoices, orders and reports reach the right place at the right time, even when the team is busy with other tasks.

Scalability and growth

Automated processes grow with the company. When a workflow is built correctly, a higher number of orders does not automatically mean a proportional increase in manual work.

Which business processes can be automated?

Most repetitive processes that follow a clear logic can be automated. These are the areas where Estonian companies often see the fastest practical benefits from automation:

From the e-commerce store to accounting software, warehouse system and logistics service API. The order moves forward automatically, an invoice is generated, the client receives a notification and the parcel reaches the courier. See the practical guide on workflow automation.

CRM, ERP, accounting, e-commerce and client database can exchange data with each other. The goal is one reliable database and synchronised systems, without constant manual copying.

Website chatbots, automated email responses and handling of frequently asked questions. Read more about AI agents for businesses.

Personalised email campaigns, lead scoring, social media scheduling and improved ad management. Read more about marketing automation.

Automatic daily and monthly reports, real-time dashboards and notifications when any metric moves outside agreed thresholds. Management receives data without having to compile reports manually.

Approval processes for leave requests, expense reports, purchase orders and document management. Work moves faster and every step leaves a clear audit trail.

AI automation, a new level

Classic automation follows a set of rules: if A happens, do B. AI automation adds to this the ability to understand data, find patterns and support decisions in certain situations. It opens up possibilities that would be difficult to build with pure rule-based logic, such as free-form customer support, image recognition of documents or sales forecasts based on historical data.

AI agents

AI agents help complete more complex tasks, such as client communication, chatbots or data analysis. They respond to users in natural language, use the company’s knowledge base and can make queries to systems such as CRM and calendar.

Marketing personalisation

AI helps create content for different channels, send automated emails at the right moment and carry out lead nurturing based on user behaviour. This allows marketing to be more precise and client communication more personalised.

Intelligent data processing

Scanning recognised documents, classifying data and generating forecasts. AI helps process large volumes of data faster, but human oversight must be maintained in critical processes.

See which AI tools will be useful for Estonian businesses in 2026 , and read how to deploy AI agents in your company.

What is the difference between us and other providers?

Development and automation hand in hand

Web Systems is not just an automation consultant. We have a software development team that writes code, builds APIs and solves complex integration problems. There is no need to find a separate developer.

20+ years of experience and hundreds of integrations

We have worked with outdated ERPs, poorly documented APIs and complex data migrations. This experience helps us spot early on where a project might get stuck and build the solution on a more solid foundation.

Estonian-speaking team, local support

Our team works in Estonia, in Estonian and at the pace of Estonian businesses. We know Directo, Merit Aktiva, Erply and other local systems and can get started on integration planning quickly.

Automation is part of the bigger picture. The solutions we create are based on our software development expertise, in the same team that builds your e-shop, website or maintenance service.

How do we create automation solutions?

Every automation project is different, but our process always follows a clear and controlled approach. The first consultation is free of charge. We will map your business processes and provide an initial assessment of where the biggest gains could be.

1. Process mapping

We analyse existing workflows and identify automation opportunities. We speak with your team, review the systems and assess the potential return. After the first consultation, you will have a clearer picture of what is worth automating.

2. Solution design

We select the appropriate technology — such as custom development, a low-code platform or AI tools — and design the system architecture. The proposal sets out what will be delivered, at what scope and on what timeline.

3. Development and integration

We build the solution and connect it to existing systems. Every integration is tested before going live to reduce the risk of errors and data issues.

4. Deployment and aftercare

We take the solution live and train the team. After deployment, we monitor that everything works and continue developing the solution as needed. Good automation grows with the company.

Which Estonian systems do we interface with?

Automation often requires the interconnection of different systems. We have experience with most of the systems that Estonian companies use on a daily basis:

Business software: Directo, Merit Aktiva, NOOM, Erply, SAF, Eeva, Excellent
E-commerce: WooCommerce, Shopify, customised e-commerce solutions
CRM and customer data: HubSpot, Pipedrive, Salesforce, customised CRMs.
Logistics: itella SmartPost, Omniva, DPD, Venipak and other parcel service providers.
Payment solutions: Montonio, Payment Centre, Stripe, EveryPay.
AI and language models: OpenAI (GPT), Anthropic (Claude), custom AI solutions.
Workflow platforms: n8n, Make.com, Zapier, if custom development is not needed

Whether you need to connect your e-shop to business software, build an intelligent chatbot for your website or automate your in-house workflow, we have the solution. If the system has an API, it can usually be interfaced.

Automation customers speak

Over 880 companies have entrusted Web Systems with their web and development services. See what long-standing customers have to say about integration and automation projects.

Liisa-Maria Lillepea, turundusjuht Niine Kliinik OÜ

Web Systems on partner, kelle peale saab kindel olla. Töö on täpne, kommunikatsioon selge ja kvaliteet ühtlane — Nahakliiniku digitaalne pool on hoolega hoitud. Selline järjepidevus on meie jaoks olnud koostöö suurim väärtus.

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Peep Sooman Pindi Kinnisvara OÜ

Meie koostöö Web Systemsiga kestab juba peaaegu 20 aastat ning selle aja jooksul oleme nende meeskonnale usaldanud nii veebiarendused, sisemised süsteemid kui ka reklaammaterjalid. Kahe aastakümne jooksul on tehnoloogia korduvalt muutunud, meie vajadused kasvanud ja turg arenenud – Web Systems on alati kaasas käinud ning pakkunud lahendusi, mis vastavad ajale. Selline pikk partnerlus ei sünni juhuslikult: see põhineb usaldusel, järjepideval kvaliteedil ja arusaamisel, et tehtud töö peab päriselt toimima. Web Systems ei ole meie jaoks teenusepakkuja, vaid meie meeskonna loomulik osa.

Scandium Kinnisvara AS

Pöördusime Web Systemsi poole ambitsioonika ideega – luua Eesti esimene kinnisvara e-pood. Meeskond ei piirdunud pelgalt tehnilise teostusega, vaid tuli kaasa mõtlema, kuidas teha lahendus kliendile võimalikult sujuvaks. Tulemus rääkis ise enda eest: esimesed korterid broneeriti otse veebist ära – midagi, mida Eesti kinnisvaraturul polnud varem nähtud. Soovitame Web Systemsi kõigile, kes otsivad partnerit, kellel jätkub nii tehnilist oskust kui ka julgust uusi ideid ellu viia.

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Laura Klemmer Mobire Eesti AS

Meie äri – autode müük ja täisteenusrent kolmel Baltikumi turul – nõuab IT-partnerit, kes on kättesaadav iga päev, mitte ainult siis, kui tahame uut lehte teha. Web Systems on meie kõrval just sellisena: nad on ehitanud mobire.ee ja morecar.ee platvormid, hoolitsevad nende igapäevase toimimise eest ning arendavad süsteeme koos meie ärikasvuga. Meeskond tunneb meie äri, mõistab erinevate turgude nüansse ja suudab reageerida kiiresti ka keerulistes olukordades. Meie jaoks on Web Systems osa meie igapäevasest töövoost – mitte väline teenusepakkuja, vaid sisuline partner.

Kalev Kütt Hekamerk OÜ

Oleme kasutanud Web Systems OÜ veebiarenduse teenuseid ning jäänud koostööga väga rahule. Projekti käigus oli suhtlus selge, kiire ja professionaalne ning kokkulepitud tähtaegadest peeti kinni.
Arendaja suutis hästi mõista meie vajadusi ning pakkus välja ka omapoolseid lahendusi, mis aitasid lõpptulemust oluliselt parandada. Valminud veebileht ja e-pood on funktsionaalne, kasutajasõbralik ja visuaalselt kaasaegne.
Eriti hindame tehnilist pädevust, paindlikkust ning valmisolekut leida lahendusi ka keerukamatele ülesannetele. Samuti toimib järelteenindus sujuvalt – kõik täiendused ja parandused saavad kiiresti tehtud.
Soovitame Web Systems OÜ teenuseid kõigile, kes otsivad usaldusväärset ja kompetentset veebiarendajat.

Sander Sisask Arco Vara AS

Oleme teinud Web Systemsiga koostööd mitme kinnisvaraprojekti veebilahenduse loomisel ning iga kord on tulemus olnud nii kvaliteetne, et tagasi tulemise üle ei ole pidanud kahtlema. Meeskond mõistab kinnisvarasektori eripära – et iga projekt vajab oma nägu, kiiret turuletulekut ja lahendust, mis päriselt müüb. Tähtajad on alati peetud, suhtlus selge ja probleemid lahendatud enne, kui me neid ise oleme märganud. Web Systems on meile muutunud kinnisvaraprojektide veebilahenduste osas loomulikuks esimeseks valikuks.

Richard Jalakas SA Tartu Ülikooli Kliinikum

Tartu Ülikooli Kliinikum on veebilahenduste osas teinud koostööd Web Systemsiga ning oleme olnud koostööga igati rahul. Meeskond saab aru, et suures meditsiiniasutuses on erinevad vajadused, erinevad osapooled ja nõuded, millega tuleb arvestada. Web Systems on pakkunud lahendusi, mis on olnud nii tehniliselt kvaliteetsed kui ka meie organisatsiooni eripäradele kohandatud. Eriti hindame seda, et meeskond kuulab, mõtleb kaasa ja arvestab alati meie soovidega.

Automation and integration projects

Real projects where we have connected different systems, built APIs and automated business processes in Estonian companies.

View all work

Frequently asked questions

What is automation and who is it for?

Automation is the transfer of repetitive work processes to software. It’s perfect for a company that wants to reduce manual work, errors and time. Companies that spend a lot of time entering data, reporting or exchanging information between systems will particularly benefit.

What is the difference between conventional automation and AI automation?

Normal automation follows a set of rules: if A happens, do B. AI automation can also analyse data, identify patterns and support decisions. For example, AI can help categorise emails, respond to customers in plain language, or predict sales trends. Read more about AI agents.

Which systems can you interface with each other?

We have interfaced with many of the most common business software in Estonia, such as Directo, Merit Aktiva, NOOM, Erply and others. In addition, we interface e-shop platforms, CRM systems, logistics and payment solutions. If the system has an API, it is usually possible to connect it.

How long will an automation project take?

It depends on the complexity of the solution. A simpler interface between two systems can be completed in a few weeks. A more complex automation solution with AI components can take 1-3 months. During the first free consultation, we will give you a more precise time estimate and a specific quote.

How much does an automation solution cost?

Every project is different. The price depends on the number of systems to be connected, the need for AI components and the complexity of the solution. As a first step, we will carry out a free of charge needs mapping and then provide you with a specific quote. Smaller integrations may be limited to a few hours of development, while larger AI-based solutions require more in-depth upfront work and a larger investment.

Can we use existing platforms such as n8n, Zapier or Make?

Yes. If your need fits within the capabilities of a ready-made automation platform, we often recommend it, as it can be faster and cheaper than custom development. We can help you set up n8n, Make.com or Zapier workflows and monitor their performance. If the platform’s capabilities are limited, we build a custom solution based on our software development expertise.

Is AI automation safe for Estonian business?

Yes, if set up correctly. For sensitive data, such as customer data or financial data, we use appropriate technical and contractual safeguards. If necessary, locally hosted AI models or services running on EU servers can be used. GDPR is taken into account from the outset of every solution. Read more about AI tools for business.

How can I get a quote now?

The quickest way is to fill in the contact form and briefly describe your business process and purpose. We’ll then arrange a free consultation, discuss the details and put together a specific offer.

Related services that go hand in hand

Automation is part of a bigger picture. The same team that builds your automation solution can also build your website, e-shop and maintain it for the long term.

Let’s talk about what your business could automate

The first consultation is free of charge. We will map your business processes, make recommendations and prepare a specific offer.

SEO Services

Reading time: 9 min

Last updated: 26.05.2026

An SEO service that helps bring visibility and real customers, not just better rankings on Google.

An SEO service can help your website or e-shop rank higher in Google search results. Web Systems offers comprehensive search engine optimization: technical SEO, keyword analysis, content creation and quality links. The goal is not just to drive traffic, but to bring the right visitors to your site who can become customers.

One of our biggest advantages is that SEO and web development go hand in hand. Many SEO agencies will make recommendations that the developer must then implement. We do both under one roof. If a technical SEO problem requires developer intervention, it can be resolved quickly and in the same workflow.

A real example: one of our client’s e-commerce organic traffic increased 23 times in one year. We have over 20 years of experience, measurable results and transparent reporting.

What is SEO service

An SEO service, or search engine optimisation, is a process that aims to improve a website’s visibility in Google’s organic results. When a person searches for your products or services, your site needs to be visible in the searches that are likely to generate enquiries and sales.

Website optimisation involves three main levels: technical SEO, content SEO and off-page SEO. Technical SEO concerns page speed, indexing and schema markup. Content SEO focuses on keywords, content structure and user experience. Off-page SEO helps build trust through quality backlinks and brand mentions. All three need to work together because a technically sound page without quality content won’t go far, and good content with a poor technical foundation may not reach the user.

What SEO services we offer

We offer a comprehensive range of SEO services, from a one-off audit and technical optimisation to long-term SEO collaboration. Each service can be ordered separately or as part of a wider SEO strategy.

Page speed optimisation, Core Web Vitals, indexing issues, schema markup, URL structure and internal links. The technical foundation without which even good content will struggle to become visible in search.

In-depth keyword research using Ahrefs, SEMrush and Google Keyword Planner. We analyse competitors’ content, search volume and user intent. Based on this, we select keywords that can bring quality traffic.

A free SEO pre-analysis gives a quick overview of your site’s main issues. A thorough SEO audit provides a concrete action plan ordered by priority. See the SEO audit page.

Creation of SEO-optimised blog posts, landing pages and product descriptions. See the separate content marketing service.

We specialise in optimising WordPress and WooCommerce platforms. We configure Rank Math or Yoast, optimise categories and product descriptions, and add the data needed for rich snippets.

Building quality backlinks through guest articles, digital PR and partner mentions. Quality matters more than quantity, as one strong and relevant link can be more valuable than many weak ones.

Multilingual SEO, hreflang configuration, country-specific keywords and technical solutions. Suitable for e-shops and service providers operating in multiple markets.

A proper measurement system gives an overview of what is working and what needs improvement. We configure Google Search Console, Google Analytics 4 and reports that can be used as a basis for decision-making.

SEO and development hand in hand, how we differ

There are a lot of SEO agencies in Estonia that give good advice but do not make technical changes themselves. The client receives a list of works and has to find a developer to implement them. In practice, this often means delays, additional questions and situations where the SEO recommendation has to be technically reinterpreted.

Web Systems has been developing websites and e-shops for over 20 years. Our SEO specialist and developers work in the same team. If an SEO audit reveals a speed issue or schema markup deficiency, the developer can resolve it in the same workflow. This speeds up the process and reduces the risk of SEO recommendations remaining a document.

When creating a new website, we take SEO into account right from the start. See our website development service, where technical SEO is part of the development process.

What clients say about our SEO work

The SEO results speak for themselves. One of our e-commerce clients increased organic traffic 23 times in one year. Read what long-term customers have to say about SEO.

Liisa-Maria Lillepea, turundusjuht Niine Kliinik OÜ

Peep Sooman Pindi Kinnisvara OÜ

Scandium Kinnisvara AS

Laura Klemmer Mobire Eesti AS

Kalev Kütt Hekamerk OÜ

Sander Sisask Arco Vara AS

Richard Jalakas SA Tartu Ülikooli Kliinikum

GEO, how artificial intelligence is changing the SEO game

While traditional SEO focuses on Google search results, in recent years a new trend has emerged: GEO or Generative Engine Optimisation. This means optimising content for artificial intelligence-driven search experiences. Increasingly, people are not just looking for answers on Google, but are asking AI tools directly.

Think ChatGPT, Google AI Overviews, Perplexity and Claude. When someone asks AI “what is a good SEO agency in Estonia?” or “how to optimise your website?”, AI will compile an answer based on different web sources. The question is whether your company’s content is among those sources.

How GEO differs from traditional SEO

Traditional SEO aims to achieve a high ranking in Google search results, where a user clicks on a link and reaches your site. The goal of GEO is to be a trusted source on which AI can base its response. Main differences:

Traditional SEO: Google shows links in the search results, the user clicks and comes to your site. It’s measured by positions, clicks and conversions.
GEO: The AI will provide a summary response and may use your content as a source. Measurement is done through AI referrals, brand mentions and new traffic sources.

What to do for GEO

GEO does not replace SEO, but complements it. Many of GEO’s best practices overlap with good SEO, but the emphasis is more on credible, well-structured and clearly sourced content.

Create expertise. AI models prefer sources that demonstrate substantive expertise. In-depth guidance, unique data and practical examples are more valuable than superficial paraphrasing.
Use structured data. Schema markup helps both Google and AI models better understand your content. FAQ schema, HowTo schema and Article schema can be particularly useful.
Build brand authority. The more credible mentions of your brand you find online, the more likely AI systems are to use you as a source. This means PR work, guest articles and active visibility in your field.
Optimise for clear answers. Structure the content so that it directly answers the questions. Use a question format in headings and give a clear answer at the beginning of the paragraph before going into details.

SEO and GEO together provide a more comprehensive search visibility. Your website should be visible in Google’s classic search results, Google AI Overviews, as well as other AI-based searches. High-quality, well-structured and authoritative content is becoming increasingly important. Web Systems’ SEO service takes into account both traditional SEO and GEO principles.

SEO preliminary analysis and audit

Every SEO project starts with analysis. If you don’t know exactly what needs to be improved on your website, optimisation becomes guesswork. We offer a free SEO pre-analysis, during which an SEO specialist will review your site, gather initial data and provide feedback on key issues and opportunities. See the SEO Pre-Analysis page for more details.

A free SEO pre-analysis provides a quick overview of the main issues and is performed manually by an SEO specialist.
Technical analysis includes page speed, indexing, schema markup and mobile-friendliness.
Content audits, keyword analysis and competitor comparisons can help you see where there are opportunities for growth.
A concrete action plan helps to prioritise work.

See the SEO Pre-Analysis page for more details and request your free preanalysis.

Content marketing and SEO cooperation

Technical SEO provides the foundation, but content brings the traffic. Google prefers pages that answer a user’s query better than competitors. That answer comes from quality content. We offer a content marketing service that works hand in hand with SEO.

Content marketing includes writing blog posts, optimising product descriptions, brand stories, guides and case studies. Each piece of content is optimised for specific keywords and user queries. See separate content marketing service.

Technologies and tools

SEO is not guesswork, it is data-driven work. We use SEO tools that are recognised in Estonia and around the world, giving you a picture of your site’s health, keywords and competitors’ strengths.

Google Search Console, the official Google tool for tracking keywords, clicks and indexing.
Google Analytics 4, user behaviour, conversions and traffic sources.
Ahrefs, competitor analysis, keyword research and link profile audit.
SEMrush, additional keyword research and position tracking.
Rank Math / Yoast SEO, on-page optimization in WordPress.
Screaming Frog, technical crawl, internal link audit and schema check.
PageSpeed Insights and GTmetrix, Core Web Vitals and page speed.

SEO process step-by-step

Every SEO project follows a clear process to establish a proper technical foundation, find the right keywords, improve content and measure results.

1. Free SEO pre-analysis

A quick overview of the main issues with your site. An SEO specialist reviews the page, collects data from Ahrefs and Search Console, and provides initial feedback on the next steps.

2. Keyword analysis and strategy

We identify what your customers are searching for, how strong the competition is and where the quickest opportunities lie. Based on this, we draw up a 6-12 month SEO strategy.

3. Technical optimisation

We fix page speed, indexing issues, schema markup and internal link structure. This is typically one of the most important work blocks in the first few weeks.

4. Content creation and optimisation

We optimise existing content and create new content in line with the strategy. The work is carried out consistently and is based on a monthly content plan.

5. Link profile strengthening

We strengthen the link profile through quality backlinks, guest articles, digital PR and partner mentions.

6. Measurement and reporting

A monthly report shows how positions, keywords, organic traffic and conversions are changing. The work is transparent and decisions are based on data.

Completed SEO projects

See examples of SEO projects where we have helped clients reach the front page of Google and measurably grow organic traffic.

View all completed work

Sowood

E-commerce

Provent

E-commerce

RC-Modelshop

E-commerce

Related services

SEO works best as part of a holistic digital strategy where design, development, content marketing and SEO work as a team.

Frequently asked questions

What is an SEO service?

SEO service or search engine optimisation is a process that helps your website to rank higher in Google search results. It includes technical optimisation, keyword analysis, content creation and quality backlink building. The goal is to bring in organic traffic that can convert into enquiries and customers.

How long does it take for SEO results?

SEO results depend on the competition, the current state of the page and the volume of work. Initial technical fixes and on-page optimisation can take a few weeks to show an impact, but for stronger keywords, a period of 3-6 months or longer should be expected. SEO is a long-term investment and the sustainability of results depends on consistent work.

How much does an SEO service cost?

Every project is different. The strength of the competition, the number of keywords, the volume of content, the technical state of the art and the objectives will influence the bid. First of all, we’ll carry out a free preliminary SEO analysis, which will give you a quick overview of the state of your site. Based on this, we can prepare a specific quote.

What is included in a free SEO pre-analysis?

A free preliminary SEO analysis provides a first overview of the main issues and opportunities. An SEO specialist will manually review the page and provide brief feedback to help you decide whether you need more in-depth SEO work. See the SEO Preliminary Analysis page.

What is the difference between SEO and Google Ads?

SEO focuses on organic search results and is a long-term investment. Google Ads is paid advertising that provides quick visibility, but traffic stops when the campaign is stopped. Both can be combined: Google Ads is good for quick visibility, SEO helps build long-term and more sustainable visibility.

Is SEO also suitable for e-shops?

Yes, SEO is particularly important for e-shops. When customers search for a specific product on Google, your online store needs to be visible in those searches. SEO for e-commerce stores includes optimising product categories, product descriptions, schema markup or rich snippets, and the technical setup of filtered navigation. See also our e-shop making service.

Is SEO a one-off service?

SEO can start with a one-off audit or technical optimisation, but the best results come from consistent work. Google’s algorithms are changing, competition is growing and content needs updating. We offer both one-off audits and optimisations, as well as long-term SEO collaboration with monthly reporting.

What is the difference between technical SEO and content SEO?

Technical SEO focuses on the technical foundation of the website: speed, indexing, schema markup, mobile-friendliness and URL structure. Content SEO focuses on content quality, keywords, titles, content structure and user experience. Both are necessary because a technically sound page without content will not deliver, and good content needs a strong technical foundation.

How is Web Systems SEO different from other SEO companies?

Our main difference is that SEO and development work in the same team. This means that technical fixes are not left to a separate developer. In addition, we have more than 20 years of experience in website and e-commerce development and can turn SEO recommendations into technical feasibility immediately. The organic growth of one of our client’s e-commerce sites by 23 times in one year is a documented example of the results that consistent work can deliver.

A good web doesn’t help if no one can find it

Order a free SEO Pre-Analysis and get a quick overview of the main problems with your website. It’s free and there’s no obligation. On the basis of the pre-analysis, we can make a concrete offer for a long-term SEO cooperation.

Website design

Reading time: 7 min

Last updated: 26.05.2026

A website design for a business that helps bring in enquiries, not just is visually beautiful.

Website design is often the first thing a visitor notices about your business. Well thought-out web design is not just a visual issue. It helps build trust, improves user experience (UX) and guides visitors to the actions they want to take.

Web Systems provides website design, web design and UX/UI design services for businesses. We create visually strong, user-friendly and thoughtful designs that support your business objectives. Each project starts with an understanding of the business needs and ends with a design that is technically feasible and designed to support conversions.

We have more than 20 years of experience and have been trusted by more than 880 Estonian companies. Website design is often part of a larger project, such as a website or e-commerce development, but it can also be commissioned separately.

What is website design

Website design means designing the visual appearance, structure and user experience of a website. It’s not just about choosing colours and fonts. Good website design has a direct impact on whether a visitor will contact you, buy a product or leave the site before they have time to delve into the content.

Web design involves three main levels: visual (UI or User Interface), user experience (UX or User Experience) and technical feasibility. All three must work together. A design that is visually beautiful, but with a poor UX, is unlikely to attract enquiries. A design that works in terms of UX but is not technically feasible often remains at the prototype level.

Web design, website design and UX/UI design – what’s the difference?

These terms sound similar but cover slightly different areas. Below we explain when to use some of the terms and how they relate to each other.

Website design (web design)

A general term that encompasses the planning of a website’s visual appearance and user experience. Website design covers the entire design process, from the initial structure through to colours, typography and the final visual solution.

UX design (User Experience)

User experience design. Focuses on how a person uses the website: where they click, in what order information is displayed and whether a form is easy to fill in. UX design often has a greater impact on conversion than visual beauty alone.

UI design (User Interface)

The visual design of the user interface: colours, typography, icons, buttons and animations. UI design is what the user sees. Good UI requires strong UX, because a beautiful design alone is not enough.

Web Systems offers all three services: a full website design package, a separate UX design and a separate UI design. This is also suitable if your company has an existing website that needs improvement.

What design services we offer

We offer design services from website and web design to brand visual identity. Each service can be ordered separately or as part of a complete project.

Visual and structural design for a company website or landing page. Includes desktop and mobile views, sub-page layouts and a prototype where needed.

User journey mapping, wireframes, organising user tests and UX audits. An approach centred on the user and supporting conversion.

Visual design: colour palette, typography, icons and animations. UI works hand in hand with UX, not separately from it.

Logo, colour palette, typography and brand style guide. We create a visual language that can be used consistently across different channels.

Campaign-based landing pages, A/B-testable design variants and a page structure that supports conversion.

UI/UX design for iOS, Android and internal applications. In projects related to software development, design goes hand in hand with software development.

UX design – creating the user experience

UX (User Experience) design is the foundation of a strong design. The visual design can be great, but if the user can’t find the contact form, understand the order process, or get to an important action, then the page is not fulfilling its purpose. UX design focuses on what the user does, not just what they see.

What UX design involves

User journey mapping – what are the main activities such as buying, asking for a quote or reading a blog.
Wireframes and structure – page layout before visual design and information logic in place
Prototyping – Figma interactive prototypes that allow you to click through a design before development.
User testing – testing with real users to see where obstacles arise.
Conversion optimisation – analysis of click-throughs to reduce unnecessary obstacles for the user.
Accessibility (a11y) – design that takes into account contrast, screen readers and different use situations.

The UX design process usually runs in parallel with UI or visual design. Both are necessary, but the strength of the UX has a big impact on whether the website works commercially.

What customers say about our design

More than 880 Estonian companies have entrusted us with the design of their websites and brands. Read what long-time clients say about working with Web Systems.

Liisa-Maria Lillepea, turundusjuht Niine Kliinik OÜ

Peep Sooman Pindi Kinnisvara OÜ

Scandium Kinnisvara AS

Laura Klemmer Mobire Eesti AS

Kalev Kütt Hekamerk OÜ

Sander Sisask Arco Vara AS

Richard Jalakas SA Tartu Ülikooli Kliinikum

The website design process step-by-step

Good design does not happen by chance. Every website design project follows a clear process, with each stage laying the foundation for the next. Below are the six main steps.

1. Analysis and goal mapping

We understand the company’s goals, target audience and competitors. We map the client’s wishes and expectations and draw up a design brief based on this.

2. Wireframe and structure

We create a website layout before the visual design. The wireframe shows the information logic and user journey, and provides the foundation on which the visual elements are later built.

3. UX design

This stage focuses on the user experience. We look at how the user moves through the site, where obstacles may arise and what the main actions are. UX decisions often have a greater impact on conversion than colour choices alone.

4. UI design

Visual design: colours, typography, icons, photography and animations. We create a visual language for the brand that works both on the website and in other channels.

5. Prototype and testing

An interactive Figma prototype that the client and, if necessary, real users can test before development. We adjust the design based on feedback.

6. Handover to development

The design is handed over to the development team. Since our designers work closely with developers, the transition is smoother and the risk of the design having to be reworked later is reduced.

Tools used

In design projects, we use tools that enable us to create high-quality solutions that are suitable for development. Each tool has a role to play.

Figma – the premier UI/UX tool for creating interactive prototypes, real-time collaboration and design systems.
Adobe Photoshop – photo editing, retouching and creating larger visuals
Adobe Illustrator – icons, illustrations and brand vector graphics
Adobe InDesign – branded stylebooks, printed materials and presentations

Completed design projects

See examples of websites and brand visual identities we have created for Estonian and international companies.

View all completed work

R-Kiosk

Web development

Upgreat

E-commerce

Private Time

Real estate

How we differ from other design agencies

There are a lot of design agencies and website builders in Estonia: smaller studios, freelancers, larger advertising agencies and specialists in different platforms. Each approach suits a different situation. Below are three things that make Web Systems stand out from the crowd.

Design goes hand in hand with development. Our designers work closely with front-end and back-end developers. This helps to ensure that the design solution is technically feasible and reasonably executable in development.
Conversion focus, not just beauty. Visually nice design is important, but it is not enough. Our UX process focuses on specific activities, such as filling in a contact form, asking for a quote and the purchase process. We link design decisions to business objectives.
20+ years and more than 880 Estonian companies. We know the Estonian market, target groups and business needs. We don’t create a one-size-fits-all style, but tailor the design to the context, objectives and target audience.

Related services

Design often goes hand in hand with website development and other digital services. Find out how we can support your company’s digital environment in a holistic way.

Frequently asked questions

What is website design?

Website design is the process of designing the visual appearance, structure and user experience of a website. Good design is not just about choosing colours and fonts. It influences whether a visitor takes the desired action, such as contacting us or buying a product, or leaves the page before delving into the content.

What is the difference between UX and UI design?

UX (User Experience) design focuses on the user experience: how people use a website, where they click and in what order information is displayed. UI design (User Interface) is the visual part: colours, typography, icons and animations. UX is more about how the page works. UI answers the question of how it looks. Good design needs both.

What is the difference between web design and website design?

In practice, these terms are often used synonymously. Both refer to the design of the visual and user experience of a website. Web design is a slightly broader concept and can also include the UI of applications. Website design usually refers to the design of a website for a specific company or organisation.

Can a website design be ordered separately?

Yes. Website design can be commissioned separately, for example if the company already has a developer or wants to think through the design before deciding on development. However, design is often part of a larger project, such as a website or e-commerce development, where design and development go hand in hand.

How much does a website design cost?

The price of a website design depends on the volume of work, the number of sub-pages, the complexity of the brand and whether the project includes wireframes and a prototype. For more information about the price of the whole website package, i.e. design and development, see the website price page.

Is the design made in Figma?

Yes, most design projects are done in Figma. Figma allows you to create interactive prototypes and collaborate in real time. The client can see the design in progress and can give feedback directly. Adobe tools (Photoshop, Illustrator, InDesign) are used for graphics, illustrations and brand style books.

Do you also create a logo and visual identity?

Yes. In addition to website design, we create a logo, brand visual identity (CVI), style book, colour palette and typography system. The brand’s holistic visual language is suitable for use on the website as well as other channels such as social media, print materials and presentations.

Does the design take SEO into account?

Yes. The structure of a website and the user experience influence search engine optimisation. Examples of important factors for SEO include page speed, mobile-friendliness, content structure and user behaviour. During the design phase, we set up H tags, content hierarchy and URL structure to support the subsequent SEO work. SEO services are provided separately after development.

How is Web Systems design different from other design agencies?

Our main strengths are close cooperation between design and development, conversion-oriented UX process and long-term experience in the Estonian market. With over 20 years of experience and having worked with more than 880 companies, we have a better understanding of local audiences and practical business needs.

Planning a website design or UX overhaul?

Tell us about your project, whether you’re starting from scratch or improving an existing site. We offer a free consultation and will respond as soon as possible.

Website maintenance

Reading time: 8 min

Last updated: 26.05.2026

Website maintenance and management service for a secure, fast and daily up and running WordPress website. Over 20 years of experience and more than 880 pages under management.

Building a website is one thing, but reaping the benefits for years to come is quite another. Website maintenance at Web Systems means regular updates, backups, security checks and content updates to keep your WordPress working the way it should. We offer both technical maintenance and full-service management, where we take care of code, content and daily change requests.

What is website maintenance and management?

Website maintenance is regular technical work that helps keep your WordPress website secure, fast and up and running. This includes updates, backups, security scans, performance monitoring and troubleshooting. Website management, or administration, goes a step further. In addition to the technical side of things, our specialists also handle content updates, minor developments and day-to-day change requests.

If you want your website to be stable and better protected, you need maintenance. If you also want someone to take care of adding product images, publishing blog posts, making changes to the contact form or correcting text, you need an administration service. With Web Systems, you can combine both in one contract.

What does the website maintenance service include?

WordPress core, theme and plugins. We update these safely and, where necessary, test them before taking them live. The aim is to reduce the risk of outages and conflicts.

A full backup of files and database is made automatically every day. If needed, we can restore the website to a previous state depending on backup availability.

We monitor intrusion attempts, brute-force attacks and suspicious code. Where necessary, we restrict access, remove malicious code and strengthen security settings.

We monitor page speed and Core Web Vitals metrics. If the site starts to slow down, we review cache settings, images, database and other factors affecting performance.

Changing prices, adding a new product, publishing a blog post, adding photos and correcting text. These are tasks that can be done in the WordPress admin, but are more conveniently left to a specialist.

SSL certificate check, domain DNS settings, email redirects and Google Workspace settings where needed. We keep the technical background in order.

500 error, white screen, plugin conflict or hosting fault. When something breaks, we help identify the cause and resolve it. Response time for critical issues depends on the package selected.

You receive an overview of the work carried out: updates, backups, faults resolved, hours of content work and performance changes where applicable. This keeps the maintenance content transparent.

Why maintain your WordPress website regularly?

Every WordPress website is essentially a software solution: a core, a theme and a set of plugins. These are constantly updated as security vulnerabilities are patched, features are added and compatibility improvements are made. If a website is not maintained for a long period of time, there is an increased risk that a plugin will become obsolete, a security risk will arise, or the site will start to run more slowly.

Security

An outdated WordPress or plugin can become a security risk. Maintenance helps reduce the risk of the website being used to spread spam, SEO spam or malicious code. Prevention is usually more sensible than restoration after the fact.

Speed and Google

A slow website affects both user experience and search visibility. Regular performance monitoring helps keep speed under control and spot problems before they start to affect business results.

Data security

A hosting fault, database failure or accidentally deleted content can cause a major problem without a backup. Regular backups provide the ability to restore the site if needed.

Our care packages

We offer three maintenance solutions that cover the needs of most businesses in Estonia. Each package can be customised as needed, for example to add e-commerce order tracking, content volume or an interface to accounting software.

BASE, technical maintenance

Monthly WordPress, theme and plugin updates. Daily backup, security scan, SSL certificate check and monthly report. Suitable for a site whose content you manage yourself, but want the technical side to be under control.

ACTIVE, maintenance and content support

Everything included in the BASE package, plus a monthly content management allowance: editing text, adding photos, publishing blog posts, updating prices and products. Suitable for a company whose website changes regularly.

PARTNER, full management

Everything included in the ACTIVE package, plus minor development work, integration management, performance optimisation and priority support. Suitable for a company that wants to hand over the day-to-day management of its website to a partner.

Every project is different. As a first step, we will map the current state and needs of your website for free. Then we’ll put together a specific quote. No prices are added here, as a reasonable monthly fee depends on the size of the website, the number of plugins, the technical status and how actively the content changes.

Maintenance and development hand in hand, all in one place

Web Systems is first and foremost a website builder and e-commerce developer. Maintenance is a natural extension of this. This gives you two important advantages:

The same team that built the site also maintains it. There is no need to explain again to a new maintenance partner why certain solutions have been made that way. We have all the technical context.
If necessary, maintenance can be seamlessly transferred to development. If, during maintenance, it becomes clear that new functionality is needed, the same team can assess, plan and develop it. There is no need to look for a separate WordPress developer.

If your current website isn’t made by us, that’s not a problem. We also take care of WordPress websites created by others, as long as the code is in working order and easy to understand. As a first step, we’ll do a technical review to assess the state of the website and any areas that need improvement.

What is the difference between our care and other providers?

Over 20 years of WordPress experience

Web Systems has been managing and developing WordPress sites for over two decades. We have dealt with database issues, plugin conflicts and the recovery of hacked sites. This experience helps prevent problems rather than just resolving them after the fact.

Estonian-speaking contact, during Estonian business hours

Communication is in Estonian with a local team. In the case of critical issues, it is important that the partner understands your business and responds quickly. Response time depends on the package selected and the conditions agreed.

A clear overview of work done

Every month you receive a report of the work carried out: updates, backups, issues resolved and the volume of content work. This way you know what you’re paying for and maintenance doesn’t remain a black box.

How does the website management service start?

1. Free technical review

We assess the state of your website: update needs, security risks, performance, backups and technical structure. We also discuss whether you need technical maintenance or full-service management.

2. Choosing the right package

Based on the technical review, we recommend the BASE, ACTIVE or PARTNER package. The proposal sets out the monthly workload, maintenance activities, content support and response time.

3. Initial fixes if needed

If the review shows that the website needs work before maintenance can begin — such as outdated PHP, removal of critical security risks or SSL configuration — we will fix these by separate agreement.

4. Ongoing maintenance begins

We assign a contact person and agree on communication channels. At the end of each month you receive a report. You focus on your business; we keep the website technically in order and update content as needed.

What is a website management service for B2B and growing businesses?

Website management service means that an external partner will take care of the day-to-day running of your website for you, from technical updates and backups to content management, text editing and minor development. Unlike simple technical maintenance, the management service also includes those changes that your company needs to make to your website on a regular basis: adding a new product, changing prices, publishing a blog post or adapting the contact form.

The website management service is particularly well suited to growing B2B companies whose website changes regularly. New products, promotions, customer contact information and service descriptions are added. If you want to keep your website up-to-date but your team doesn’t have time to handle the technical side, a management service can help you outsource the job to a partner. In practice, this means that you send us a change request and we will implement it within the agreed scope and deadline.

The Web Systems website management service includes two main parts: technical maintenance (updates, backups, security, performance monitoring) and content management (daily change requests, content updates, minor customisations). Both are covered by a single contract, which means a single point of contact, a single monthly report and clear accountability.

On the Estonian market, we offer website management services for small and medium-sized businesses as well as larger organisations. The solution can be a simple technical maintenance with a couple of content updates per month or a full-service management, where our team takes care of the operational side of the website. During the first free technical review, we will assess which level is best for your business: BASE, ACTIVE or PARTNER.

A website management service is a partnership, not a one-off project. You don’t need to commission each minor change as a separate project, but can use the agreed scope of work on an ongoing basis. This gives you and your team the peace of mind that your website will stay up to date, and your business can focus on serving your customers and making sales.

Clients whose website is in our care

Over 880 managed websites in Estonia. Long-term customer relationships are a strong sign for us that the service works.

Liisa-Maria Lillepea, turundusjuht Niine Kliinik OÜ

Peep Sooman Pindi Kinnisvara OÜ

Scandium Kinnisvara AS

Laura Klemmer Mobire Eesti AS

Kalev Kütt Hekamerk OÜ

Sander Sisask Arco Vara AS

Richard Jalakas SA Tartu Ülikooli Kliinikum

Some of the websites we manage

These are clients whose websites we help keep running on a daily basis, from small businesses to larger organisations. Choose a suitable example and take a closer look.

View all work

Hekamerk

E-commerce

RC-Modelshop

E-commerce

Viimsi kool

Web development Public sector

Frequently asked questions

Can you also maintain a website not made by me?

Yes, we also maintain WordPress websites made by other agencies. As a first step, we will do a technical review to assess the theme, plugins and state of the code. If we find anything critical that needs to be fixed before we start maintenance, we’ll talk about it frankly and agree on the next steps. Read more about the website building service.

What is the difference between maintenance and management?

Maintenance is the technical side: updates, backups, security and performance monitoring. Management, or administration, goes a step further. In addition to the technical side, our specialists also deal with content updates, such as adding products, publishing blog posts and text edits. At Web Systems, the two can be combined in a single contract.

How quickly do you react when a website goes down?

The response time depends on the package selected and the conditions agreed. In the PARTNER package, the response to critical faults is prioritised, while in the ACTIVE and BASE packages, the response is based on the level of service. All packages may include a tracking system to alert you when a website is not responding.

Does maintenance include SEO work?

Standard maintenance includes technical activities that support SEO, such as maintaining speed, checking schema data and monitoring indexing performance. Active SEO work, such as keyword analysis, content creation and link building, is handled as part of a separate SEO service that can be bundled with the maintenance package.

Does the package include the development of new functionality?

The PARTNER package may include minor development work within the agreed scope. Larger developments, such as a new module, an integration or a design change, are offered as a separate project, but with the same team that already knows your website. This usually makes the work faster and smoother.

Can we also log in as a WordPress administrator?

Of course. You remain the owner of the website and have administrator rights. We will work in parallel to keep maintenance and changes under control. If you want to make some changes yourself, you can. If you get stuck or prefer to leave the work to us, just let us know.

What happens if I want to terminate the contract?

We will agree the terms of termination of the contract when the service starts. At the end of the contract, we will hand over the necessary access, backups and documentation. Our aim is for the partnership to continue on the basis of value, not binding constraints.

How can I get a quote now?

The fastest way is to fill in the contact form. Ask for a quote and include the URL of the website and a short description of your needs. We will then do an initial review and recommend a suitable package. A free technical review will be agreed as the next step.

Related services that go hand in hand

Maintenance is part of a bigger picture. If your website needs development, a new design or SEO work, we’ve got it all under one roof.

Leave the maintenance of your website in our hands

Free technical review and recommendation of a suitable package. There’s no obligation, you can browse, compare and decide.

Website Development

Reading time: 6 min

Last updated: 26.05.2026

Building a website for a company that expects results, not just a pretty page.

There are a lot of website makers in Estonia. If you’re looking for a partner who understands your business and will build a platform that grows with your business, let’s talk.

Creating a website is not the cheapest thing in Estonia for us, and it is not the goal. We focus on making your website work for real, generate enquiries, support sales and strengthen your brand for the long term.

More than 20 years of experience and over 880 satisfied clients, including Mobire, FC Flora, PZU Kindlustus, Sky.ee and many other well-known Estonian companies.

Why businesses choose us for their website

A good website is not just a beautiful design. It’s a tool that works for your business around the clock, driving enquiries, supporting sales and brand growth. That’s why we don’t start with design templates, we start with your business goals. Only then do we create a solution that actually works.

Over 20 years of experience

Over 20 years of experience creating websites for Estonian companies, from start-ups to well-known brands such as Mobire, FC Flora and PZU.

Custom expertise

In addition to WordPress, we build more complex integrations and custom solutions using Laravel, React or Nuxt.js where needed. We choose the technology based on your project, not the other way around.

Long-term collaboration

Many of our clients have been working with us for years. We build websites that can grow with the business, not just one-off projects.

What businesses say about our work

More than 880 companies in Estonia have entrusted us with their websites. Read what long-term clients say about working with Web Systems.

Liisa-Maria Lillepea, turundusjuht Niine Kliinik OÜ

Peep Sooman Pindi Kinnisvara OÜ

Scandium Kinnisvara AS

Laura Klemmer Mobire Eesti AS

Kalev Kütt Hekamerk OÜ

Sander Sisask Arco Vara AS

Richard Jalakas SA Tartu Ülikooli Kliinikum

How to build your website, 5 steps

Making a website is not an experiment, it is a thoughtful process. Every step is in place to keep the project moving smoothly and the outcome more predictable.

For the best results, we also recommend that you familiarise yourself with the basics of website design before you get started.

1. Analysis and strategy

We map the target audience, business goals and competition. We analyse keywords that can help your company grow its organic visibility. This step sets the strategy going forward.

2. Design and user experience

We create a website design that reflects your brand and guides the user towards the desired action. A mobile-first approach helps ensure the site works smoothly across different devices.

3. Website development

We develop the website on WordPress, as a custom solution or using modern AI-based prototyping. We choose the technology that genuinely suits your project.

4. Testing and website optimisation

Before launch, we test the site thoroughly: functionality, speed, mobile view and SEO foundation. We publish the solution when it is ready to use.

The final step is maintenance and further development. A good website is never finished. Ongoing website maintenance and development will help to ensure that it supports your business for years to come.

Technologies and platform choice

For most businesses, this is an excellent choice. WordPress is flexible, scalable and easy to manage. It is our primary tool.

Suitable when your needs are unique and off-the-shelf solutions are limiting. We build the solution based on what the project actually requires.

We use this for faster iteration and testing design choices. The aim is a more considered solution and a more efficient process.

Choosing the right technology is not always easy. We’ll help you make an informed decision in the first consultation, with no obligation.

Some examples of our work

Every project is different, but the goal is similar: to create a website that helps generate enquiries and supports business growth. Take a look at some of our recent projects.

View all work

R-Kiosk

Web development

Balti Kaitsekolledž

Software development Public sector

Bellfire

How we differ from low-cost providers

In Estonia, a website often starts at €329. In this case, it is usually a simple onepager or template-based solution. These services may be suitable in some situations, for example for a start-up company, for an MVP or for a temporary campaign homepage.

If a company wants a website that will grow with the business and help deliver results over the years, a more comprehensive approach is needed. This means strategic preparation, custom design, a proper technical foundation and long-term maintenance.

These elements cost more than €329, but can also deliver better business impact, such as better visibility on Google, more enquiries and stronger sales support. Building websites at this level is what we do every day.

If you’re looking for the cheapest website design service, we may not be the right choice. If you’re looking for a solid investment in your company’s digital presence, let’s talk.

Related services that go hand in hand

The website does not operate separately. For it to generate enquiries and work in the long term, you need to look at the big picture.

Frequently asked questions

How much does it cost to make a website?

At Web Systems, a professional website usually starts from 4000 euros (+VAT). The exact price will depend on the size of the website, the complexity of the design, the functionalities and the required interfaces. We will provide you with an exact quote after mapping out your needs. Read more about website pricing.

Is it possible to have a free website?

With free tools (Wix, WordPress.com, Google Sites) you can make a simple website yourself. However, for a business that wants visibility on Google, sales results and a professional look, the limits of free solutions can be quickly reached. The main limitations are related to speed, SEO, customization and your own domain. Building a free website is more suited for learning and MVPs, not for a growing business.

Do you make websites with WordPress?

Yes. WordPress website development is our main focus and is suitable for most businesses. WordPress is flexible, scalable and easy to manage afterwards. We also use custom solutions (Laravel, React, Nuxt.js) if the project requires a custom solution. We always choose the technology according to your project needs.

How is a low-cost website different from a professional one?

A low-priced website, for example from €329, is usually based on a ready-made template and minimal customisation. It can be suitable for a simple onepager or for an MVP. A professional website starts with strategic preparation, uses custom design and an optimized technical platform. The design guides the visitor to the action, the structure is SEO-friendly, the speed is optimized and the security is thought through. In the long run, this can have an impact on the number of enquiries and sales results.

Can I make my own website?

You can apply the basics yourself. Installing WordPress and choosing a ready-made template is quite easy nowadays. However, a professional solution requires knowledge of SEO, speed, security and user experience. Many companies start on their own and turn to us when they want to move to the next level, such as better sales and visibility on Google.

How long does it take to make a website?

A typical website project takes 6 to 12 weeks. A simpler brochure can be completed in 4 to 6 weeks, a larger website with more functionality and interfaces can take 2 to 3 months. The pre-production and design phases have the biggest impact on the time taken. We will determine the exact timeframe after the initial consultation.

Is the website mobile friendly?

Yes, all the websites we build are mobile-friendly and adaptable to different devices. This is not an optional extra, but a standard part of every project. Read more about why mobile-friendliness is critical today.

Can I edit the page myself later?

Yes. Our WordPress-based pages are built so that you can update texts, images and content yourself. We’ll walk you through the basics and provide written instructions if necessary. For major changes, we offer a separate website maintenance service.

What is the difference between making a website and making a website?

Technically, they often mean the same thing. Both building a website and creating a website refer to building an online platform. “Website” is a historically common term in Estonia, more commonly used to refer to a company’s brochure. “Website” is a more technical and broader term. In both cases, the aim is to create an SEO-friendly and user-friendly page that will help drive enquiries to the business.

Do you also do e-shops?

Yes, we do e-commerce based on WooCommerce. This is suitable for companies who want to sell directly from their website. In addition, we can link your e-shop to an existing website or create them simultaneously as a single project.

Let’s talk about your website project

Describe your goals and let’s look together at how to create a website that supports business growth. Free consultation, we’ll get back to you as soon as possible.

Software development

Reading time: 6 min

Last updated: 26.05.2026

Software development for a business that runs with the business – and lasts for years.

Software development (SD) means creating software tailored to your business needs – from design and development to deployment and maintenance. When an off-the-shelf solution does not cover all business processes or multiple systems need to be linked, custom development usually makes more sense than adapting an off-the-shelf solution.

Web Systems has been developing software for over 20 years. We have developed business software, information systems and interfaces for the private sector as well as public institutions – including Tartu University Hospital, Tallinn Education Authority, Viljandi Hospital SA and Estonian Language Institute. For us, software development for a company is not a one-off transaction, but a long-term partnership where the partner stays after the implementation.

What is software development

Software development is the process of creating software – planning, designing, programming, testing and maintaining software. In practice, it means creating a system tailored to the needs of a specific business: be it business software, a mobile application, an information system or an interface between multiple platforms.

The difference compared to an off-the-shelf solution is clear. In the case of off-the-shelf software, the business processes have to match the software logic. With custom development, it’s the other way round – the software follows the actual workflows of the company. This provides better integration, automation and room for growth.

What software solutions we create

We provide software development for businesses – both small and medium sized enterprises that need customized information systems or business applications. Below are the four main types of solutions we deal with.

Business software and information systems

Internal systems that support work processes — order management, client portals, internal workflow applications, MVP prototypes. Suitable for a company that needs specific functionality that off-the-shelf software does not provide.

Mobile applications

iOS and Android applications that offer customers a better user experience or create new digital services. We develop both native (Swift, Kotlin) and cross-platform (Flutter, React Native) solutions.

Business software integrations

We connect e-shops, websites and CRM systems with business software — Directo, Erply, Merit Aktiva, NOOM, Eeva, Excellent, SAF. Data exchange is automatic, no manual entry required.

Portal and API integrations

One- and two-way integrations between systems. Forwarding orders from an e-shop to accounting software, sending customer data to CRM, integrating with logistics service providers — all securely and smoothly.

Technologies used

We always choose the technology according to the needs of the project – not the other way around. Below are the main technologies and platforms we work with, from which we choose the most appropriate combination for each project.

React, Vue, Angular, Next.js, Nuxt.js, TypeScript. Modern JavaScript frameworks for reactive user interfaces.

Laravel (PHP), Node.js, .NET, Python. Building a strong API layer, database logic and business logic layer management.

Swift (iOS), Kotlin (Android), Flutter and React Native for cross-platform solutions. We choose the stack based on user experience and maintenance costs.

MySQL, PostgreSQL, MS SQL, MariaDB, SQLite. LiteSpeed, Apache and Nginx servers — depending on the scale and performance requirements of the project.

AWS, Azure, Hetzner, Docker, CI/CD pipelines. Scalable infrastructure and automated deployment.

OpenAI API, Claude API, custom ML models, RPA solutions. AI-integrated business process automation is a growing part of our projects.

Agile software development process

The software development phases at Web Systems are based on an agile methodology – iterative development in short sprints, regular feedback from customers and the ability to change course before costs become too high. Below are the six key steps through which every project moves.

1. Preliminary work and analysis

We map the company’s needs, existing systems and goals. Based on this, we create a development plan — what to build, in what order and with what technologies.

2. Design and prototyping

We create user interface prototypes in Figma. The client sees the system logic and UX before a single line of code is written. We adjust the design based on feedback until it precisely meets the requirements.

3. Sprint development

Development takes place in 2-week sprints. At the end of each sprint there is a demo where the client sees the completed functionality and can give feedback. This reduces the risk of major rework at the end.

4. Testing

Automated unit tests, integration tests and manual quality control. Testing is not a separate stage — it runs in parallel with development.

5. Deployment

Installing the system in the production environment, user training and handover of documentation. Deployment is done gradually to avoid disruption to business operations.

6. Maintenance and further development

After deployment, the collaboration continues — security updates, bug fixes, additional development. Web Systems remains a long-term partner, not a one-off supplier.

What clients say about our work

Over the years, Web Systems has developed business software and information systems for both the private sector and public institutions. Read what long-standing customers have to say about working with us.

Liisa-Maria Lillepea, turundusjuht Niine Kliinik OÜ

Peep Sooman Pindi Kinnisvara OÜ

Scandium Kinnisvara AS

Laura Klemmer Mobire Eesti AS

Kalev Kütt Hekamerk OÜ

Sander Sisask Arco Vara AS

Richard Jalakas SA Tartu Ülikooli Kliinikum

Software development lifecycle

The software is not ready at the moment it goes into production for the first time. The software development lifecycle covers the entire life of a system – from conception to obsolescence or replacement. Each stage brings different needs and requires different skills.

Concept and MVP – Validation of idea, prototype, rapid launch of first version to market.
Active development – adding functionality, adapting based on user feedback
Production level – stable use, performance work, security upgrades
Maintenance and optimisation – long-term support, technical debt reduction, minor upgrades.
Migration or replacement – replacing an old platform with a new one, migrating data.

Web Systems supports the customer at all stages. We offer both rapid development of the first version (MVPs in 2-3 months) and long-term maintenance and further development of systems already in production.

Completed software projects

See examples of business software and information systems we have developed for both the private sector and public institutions.

View all

Bestkop

Software development

BzCall

Software development

EKI

Software development Public sector

How we differ from other software development companies

There are several software development companies and software development firms in Estonia – large international consultancies, local agencies and individual developers. Each approach suits different customers. Below are three things that set Web Systems apart.

Directly with the developer, not with a chain of project managers. In the case of larger consultancies, the client’s request reaches the developer through 3-5 intermediaries. With us, the client communicates directly with the people writing the code – faster decision making, less information loss.
20+ years of expertise in Estonia. We are familiar with the Estonian business software ecosystem (Directo, Erply, Merit, NOOM, SAF), national systems and data protection requirements. Multinational companies start every project by “learning the Estonian market around”.
A long-term partner, not a one-off supplier. Many of our clients have worked with us for 5-10+ years. Software evolves with the business – we don’t disappear after the first version is deployed.

Related services

Software development is often linked to other digital solutions. Find out how we can support your company’s digital environment in a holistic way.

Frequently asked questions

What is software development?

Software development is the process of creating software – planning, designing, programming, testing and maintaining it. In Estonian, the synonym software development is also used. In practice, it refers to the creation of a system tailored to a company’s needs, be it business software, a mobile application, an information system or an interface between multiple platforms.

What is the hourly rate for software development?

The hourly rate for Web Systems software development is 60 € + VAT. This includes developer, analyst and project manager work. Each project includes at least 100 hours of work. For larger projects, we will give a specific fixed price after mapping the needs.

What are the stages of software development?

The stages of software development are usually: 1) preliminary design and analysis, 2) design and prototyping, 3) sprint development, 4) testing, 5) deployment, 6) maintenance and further development. In the Agile methodology, development and testing run in parallel as 2-week sprints.

How long does a software development project take?

The duration of development depends on the complexity of the project. A simple MVP can be completed in 2-3 months. A medium-sized business software or information system will take 4-8 months. Larger solutions with multiple integrations can take 8-18 months. We will determine the exact timeframe after an initial consultation and needs mapping.

What is the software development lifecycle?

The software development lifecycle describes the software lifecycle from conception to obsolescence: concept and MVP, active development, production stage, maintenance and optimisation, and finally migration or replacement. Understanding the lifecycle helps to plan investments and avoid software becoming unsustainable over the years.

What’s the difference between agile and classic development?

Classic (waterfall) software development moves in stages – the whole system is designed, then developed, then tested. Agile development works in short sprints (2 weeks) with working functionality at the end of each sprint. The agile approach reduces the risk of major rework at the end. Web Systems uses a predominantly agile methodology.

Can we interface with existing systems?

Yes. Interfaces are one of our core activities. We connect your e-shop, website or CRM system to accounting software (Directo, Erply, Merit, NOOM, SAF), logistics service providers, payment solutions or other APIs. We can create both one-way and two-way interfaces as required.

Do you offer after-sales service?

Yes. We provide software maintenance, security updates, bug fixes and additional enhancements even after the project is completed. Long-term cooperation is our principle – many customers have been working with us for 5-10+ years. Maintenance is available on a monthly or hourly basis.

How is Web Systems different from other software development companies?

Three key differentiators: 1) the client interacts directly with the developer, not with a 5-level project management chain; 2) 20+ years of experience in the Estonian business software ecosystem (Directo, Erply, Merit, etc.) and national systems; 3) a long-term partner – we don’t disappear after the first version is deployed, we continue to develop and maintain.

The standard solution does not cover everything

Tell us about your project and let’s see how we can create a software solution that really meets your business needs. Free consultation, we’ll respond within 24 hours.

E-commerce Development

Reading time: 9 min

Last updated: 26.05.2026

Making an e-shop a business that actually sells, rather than one that simply does not exist.

Creating an e-shop is the process of creating an e-shop for your business that helps you sell products around the clock, integrates with your business software and grows with your business. Web Systems offers WooCommerce e-store development and custom e-commerce solutions for B2B companies that need their e-store to run for years and tie together the entire business process: warehouse, checkout, accounting and logistics.

In Estonia, e-commerce is offered by DIY platforms such as Mozello and Voog, as well as custom development providers. Our focus is on B2B companies whose online store is not just a business card, but an essential part of their business process. Orders come in from the e-shop, are automatically moved to the ERP, the warehouse system is updated and couriers receive parcel data without manual intervention.

Web Systems has been creating web development and e-commerce solutions for over 20 years. Our e-stores work for both smaller and larger companies, such as Upgreat, Sowood, RC-Modelshop, Hekamerk, The Clash, Coffee Centre, Kintar and many others.

What is e-shopping

E-commerce, or the creation of an online shop and e-commerce development, means building an online sales platform. In such an environment, customers can select products, make payments and choose delivery. Technically, it includes a product catalogue, shopping cart, payment solutions, delivery and warehouse system integrations, and a content management section where products can be added, edited and promotions can be made.

The difference from a normal website is clear. Website building focuses on communicating information and presenting the brand. E-commerce is directly linked to sales. Every click, loading speed, payment method and delivery method can affect whether an order is completed. Therefore, an e-shop has different technical requirements and a more thorough development process.

What e-commerce solutions we create

The needs for setting up an online shop are different. A small local online shop is very different from an international multilingual online shop. Below are the four main types of e-commerce development we deal with.

Standard WooCommerce e-shop

Suitable for most small and medium-sized e-shops. The solution is based on the WordPress and WooCommerce platform and includes custom design, payment solutions, logistics and basic integrations with business software. Typical development time is 6 to 10 weeks.

Growing B2C e-shop with multilingual support

Larger product range, multiple languages (WPML), more complex campaigns, coupons and loyalty programmes. Suitable for a company that is already selling actively and needs a platform that grows with the business.

B2B e-shop and client portals

Price levels for customer groups, credit limit, company-specific order processes and integrations with CRM and business software. Suitable for companies that sell both to end consumers and resellers.

Custom e-commerce development

Suitable when standard WooCommerce does not cover all needs. For example, complex business logic, a special product structure or custom integrations. We develop on Laravel or Node if needed, with a customised user experience. See also the e-commerce development page.

WooCommerce vs custom e-commerce

One of the first decisions to be made when setting up an online shop is the choice of platform. There are several options available in Estonia: DIY platforms such as Mozello, Voog and ShopRoller, casting systems such as Shopify and Magento, and custom development. We recommend WooCommerce for most businesses as it offers good flexibility without excessive maintenance costs.

WooCommerce advantages

Flexible and extensible, thousands of plug-ins, custom development and easy integration with external systems.
SEO-friendly, RankMath or Yoast, control over URL structure and rich snippets for products
Easy to manage, the WordPress admin is familiar to many and basic training usually takes 1 to 2 hours.
Suitable for both small and large e-shops, the same platform can be used to manage a small or very large product catalogue.
The company is not dependent on a single vendor, WordPress and WooCommerce are open source and can be hosted in different server environments.

You can read more about the WooCommerce platform on the separate WooCommerce e-shop page.

When to choose a custom-development

Custom e-commerce development is suitable when the standard WooCommerce does not cover the business specifics:

E-business has complex business logic, such as dynamic price calculations or B2B credit.
Specific integrations are required, for example with a legacy ERP system or custom logistics partner.
The product catalogue is very large or has a specific structure.
A unique user experience is needed, which the WooCommerce template does not provide.

Integrations with business software

The value of an e-shop comes largely from how well it interacts with other systems. Manually copying orders into the accounting system, correcting stock levels in a separate e-shop and checkout system, and manually creating packing labels all take time and increase the risk of errors. A well-integrated e-shop does these activities automatically.

We have developed integrations with the most common business software in Estonia:

Popular choices for small and medium-sized Estonian companies. Orders move automatically from the e-shop to the business software and stock levels are synchronised. This reduces manual work and the risk of errors.

Cloud-based accounting systems for a start-up or growing e-shop. API integration allows data exchange to be automated.

Suitable for larger companies where CRM, project management and accounting are closely linked. We create custom integrations for more complex business logic.

Omniva, Smartpost, DPD and Cargoson. Parcel machines, courier delivery and international shipments. Automatic generation of parcel codes and tracking information for the customer.

Montonio, EveryPay, Stripe and PayPal. Bank links via Swedbank, SEB and LHV. Leasing and instalment payment options where needed.

If you use an old ERP system, your own warehouse system or a custom application, we develop a REST API or SOAP integration according to your needs.

What e-shop owners say about our work

Over the years, Web Systems has created e-shops for both local and international companies. Read what long-standing customers have to say about working with us.

Liisa-Maria Lillepea, turundusjuht Niine Kliinik OÜ

Peep Sooman Pindi Kinnisvara OÜ

Scandium Kinnisvara AS

Laura Klemmer Mobire Eesti AS

Kalev Kütt Hekamerk OÜ

Sander Sisask Arco Vara AS

Richard Jalakas SA Tartu Ülikooli Kliinikum

Payment and logistics solutions

Correctly configured payment methods and delivery options have a direct impact on conversion. Each customer has their own preferences: some pay by bank transfer, others by card, others by instalment. The same applies to delivery methods, whether parcel machines, courier delivery or self-delivery.

Supported payment solutions

Montonio, a payment solution in Estonia that combines bank and card payments under a single contract.
EveryPay, an LHV offer that’s perfect for smaller businesses
Bank links, Swedbank, SEB, LHV, Coop Bank and Luminor directly or through an intermediary.
Stripe and PayPal, international payments suitable for selling abroad
Leasing and instalments, ESTO or Inbank if applicable

Logistics solutions

Omniva, Smartpost and DPD, parcel machines and courier delivery in Estonia, Latvia, Lithuania and Finland.
Cargoson, multi-vendor logistics platform for international shipments
Parcel price calculation, automatic calculation by dimensions, weight and destination of the product
Delivery classification, local and international orders with separate logic

Multilingual e-shop and international sales

If a company is planning to sell outside Estonia, multilingualism is an important basis. We create an e-shop in a combination of WordPress, WooCommerce and WPML that works in Estonian, Russian, English, Finnish and other languages. WPML manages both product and category translations and allows you to create SEO-friendly URL structures for each language.

Example: RC-Modelshop is an international e-shop that sells products to Estonia, Latvia, Lithuania, Finland and other countries. The solution includes multilingual content and different delivery tables for local and international orders.

The process of making an e-shop

There’s more to making an e-shop than writing code. A successful project requires business logic mapping, user journey design and technical development as a coherent process. Below are six key steps.

1. Preliminary work and business logic mapping

We map what you sell, who you sell to and what processes accompany an order: warehouse, accounting, payments and delivery. Based on this, we draw up a development plan.

2. UX/UI design

We design the user journey: finding a product, the shopping cart and the checkout process. The visual design is created in Figma, which the client can review before development. Every key click path is designed to support conversion.

3. Development

WordPress and WooCommerce configuration, custom functionality, different payment solutions, warehouse integration, product catalogue, categories and campaign system.

4. Integrations

We connect the e-shop to business software, payment solutions and logistics. For example Directo, Erply, Merit, Montonio, Omniva or DPD. Every API connection is tested thoroughly.

5. Testing and optimisation

We carry out manual tests, automated tests where needed and performance measurement. The checkout process is tested with real payment simulations. We also optimise page speed.

6. Launch and training

The e-shop goes live and the client’s team receives training for product management, order processing and adding campaigns. After launch, you can continue with the maintenance service.

Completed e-shops

See examples of online shops and e-commerce stores we have developed for Estonian and international companies.

View all completed e-shops

Hekamerk

E-commerce

RC-Modelshop

E-commerce

Sowood

E-commerce

How we differ from other e-commerce players

In Estonia, e-commerce is offered by different types of service providers: DIY platforms such as Mozello and Voog, larger agencies, individual freelance developers and B2B software companies. Each approach suits a different business. Below are three things that set Web Systems apart.

The work of the e-shop does not end with the shopping cart. A typical e-commerce merchant builds an online shopping cart and checkout system and finishes there. We also link your e-shop to your business software, warehouse system and logistics. This reduces manual order management and helps avoid errors.
More than 20 years and knowledge of the Estonian market. We are familiar with the local ecosystem: Estonian bank links, Omniva, Smartpost, ESTO instalments and Estonian tax requirements. This helps to create a solution that fits the local business environment.
A long-term partner. The e-shop will not be ready for launch. New products, campaigns, integrations and optimisation need continuous work. We continue to offer further development years after the initial launch.

Related services

An e-shop is often part of a larger digital project. See related services to help you create a complete digital environment.

Frequently asked questions

What is e-shopping?

E-shopping is the process of creating an online shop, or online sales platform: product catalogue, shopping cart, payment solutions, delivery and content management. Web Systems offers e-commerce on the WooCommerce platform and custom e-commerce development if required. Similar concepts are e-commerce creation, e-commerce development and e-commerce development.

How much does it cost to set up an online shop?

E-shopping in Web Systems starts from €6,000 + VAT. The price depends on the size of the project: size of the product catalogue, integrations, design complexity and multilinguality. For a detailed price structure, see the e-shop price page.

Can you make an e-shop free of charge?

Technically yes. Mozello and Voog offer free plans where you can start an e-shop with no initial investment. However, the free plans have limitations: product limit, simpler design, subdomain, weaker SEO and more complex integration with business software. If a business wants to grow sales more seriously, it is worth considering more in-depth development.

What is the best e-commerce platform?

In Estonia, the most common platforms are WooCommerce, Voog, Shopify and ShopRoller. Web Systems recommends WooCommerce for most businesses because it is open source, flexible and does not tie the business to the monthly fees and restrictions of one platform. Voog may be suitable for a start-up e-store, Shopify for an international brand and WooCommerce for a growing business that needs more control.

What’s the difference between WooCommerce and Voog?

WooCommerce is a WordPress e-commerce plugin that is open source, flexible and allows custom development. Voog is an Estonian DIY platform that is easy to deploy, but has more limited additional features and custom integrations. Voog is suitable for a simple e-commerce store, while WooCommerce is suitable for a medium to larger e-commerce store where more flexibility is needed.

Can an e-shop be interfaced with business software?

Yes. Interfaces with business software are one of our core activities. Directo, Erply, Merit Aktiva, NOOM, SimplBooks, SmartAccounts, Scoro, SAF, Excellent Books and many others are supported. Orders are automatically transferred from the e-shop to the ERP and stock levels are synchronised. This reduces manual work and the risk of errors.

How long does it take to set up an online shop?

A simple WooCommerce e-shop can be ready in 6 to 10 weeks. A more complex e-commerce site with multiple languages and integrations can take 3 to 5 months. A custom e-commerce project can take 4 to 8 months. The timeframe also depends on the speed of customer-supplied content, such as product photos and descriptions, and feedback.

What is the cost of making an e-shop from?

The price for making an e-shop starts from €6,000 + VAT. This includes the WooCommerce platform, custom design, basic integrations such as Montonio and Omniva, product catalogue setup and training. For larger e-shops, the price depends on multilinguality, integrations and B2B functionality.

How is Web Systems different from other e-commerce players?

Our main strengths are the linking of the e-shop with business software and logistics, more than 20 years of experience on the Estonian market and long-term development opportunities. We don’t see e-shop only as a shopping cart and checkout, but as a part of a company’s overall sales process.

Planning to e-shop?

Tell us about your project: what you are selling, who you are selling to and what systems your e-shop needs to work with. Free consultation, we’ll get back to you as soon as possible.

Business Automation

Table of contents

What is automation and who is it for?

What will automation bring to your business?

Saving time and costs

Fewer errors, better quality

Scalability and growth

Which business processes can be automated?

Order and invoice processing

Data exchange between systems

Customer service and AI agents

Marketing and sales

Reporting and monitoring

Internal workflows and approval processes

AI automation, a new level

AI agents

Marketing personalisation

Intelligent data processing

What is the difference between us and other providers?

Development and automation hand in hand

20+ years of experience and hundreds of integrations

Estonian-speaking team, local support

How do we create automation solutions?

1. Process mapping

2. Solution design

3. Development and integration

4. Deployment and aftercare

Which Estonian systems do we interface with?

Automation customers speak

Automation and integration projects

Private Time

Kredex

Araxes

Frequently asked questions

What is automation and who is it for?

What is the difference between conventional automation and AI automation?

Which systems can you interface with each other?

How long will an automation project take?

How much does an automation solution cost?

Can we use existing platforms such as n8n, Zapier or Make?

Is AI automation safe for Estonian business?

How can I get a quote now?

Related services that go hand in hand

Let’s talk about what your business could automate

SEO Services

Table of contents

What is SEO service

What SEO services we offer

Technical SEO and website optimisation

Keyword analysis and competitor analysis

SEO pre-analysis and audit

Content marketing and content creation

WordPress and WooCommerce SEO

Link profile strengthening

International SEO

Google Search Console and Analytics setup

SEO and development hand in hand, how we differ

What clients say about our SEO work

GEO, how artificial intelligence is changing the SEO game

How GEO differs from traditional SEO

What to do for GEO

SEO preliminary analysis and audit

Content marketing and SEO cooperation

Technologies and tools

SEO process step-by-step

1. Free SEO pre-analysis

2. Keyword analysis and strategy

3. Technical optimisation

4. Content creation and optimisation

5. Link profile strengthening

6. Measurement and reporting

Completed SEO projects

Sowood

Provent

RC-Modelshop

Related services

E-commerce Development

Software development

Website Development

Website maintenance