A website price backed by a clear structure and over 20 years of experience.
The price of a website at Web Systems starts from €4 000 + VAT and depends on the size of the project, the complexity of the design and the features required. In this guide, we explain what influences the price and how to distinguish professional development from template-based quick deals.
In Estonia, offers range from €597 for a template home page to €30 000 for a more complex business solution. The price range is wide, as different budgets can produce very different results. We work with businesses that need a website for 5+ years, not a quick fix, but a platform that can grow with the business.
Web Systems has been in the web development business for over 20 years. Our clients include Mobire, FC Flora, PZU Kindlustus, Sky.ee, R-Kiosk and Tartu University Hospital. These are companies that expect business results from a website, not just a presence on the web.
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Website price ranges: what you can get for different budgets
The cost of making a website depends on what your business needs. Below are the three main price categories. Each project includes a unique design for desktop and mobile, front-end and back-end development, content addition, testing, live upload, documentation and training. Our hourly rate is €60 + VAT and each project includes at least 100 hours of work, as a professional result requires thorough pre-production, development and testing.
Company website, from €4,000 + VAT
A website with a unique design for a company that needs a professional and distinctive web solution. Includes desktop and mobile views, front- and back-end development, content addition, testing, documentation and training.
Larger business website, from €6,000 + VAT
A larger website with more sub-pages, more complex design and additional functionality. May include a blog, multilingual support, integrations with business software and a more in-depth content structure.
E-shop, from €6,000 + VAT
A fully functional online store with products, payments and logistics. The final price depends on the number of products, payment solution integrations, filtering options, automations and custom solutions.
These prices apply to professional development, where a website is built from scratch with a unique design. SEO, content marketing and other additional services are negotiated separately.
What influences the price of a website
The price of a website is not a random number. It is made up of specific steps and choices. The more functionality, unique design and interfaces, the more time it takes. The main factors that determine the cost of a website:
Number of sub-pages and volume of content
A 5-page brochure site is considerably more affordable than a 30-page business portal. Each additional page means design, content addition and testing.
Uniqueness and complexity of design
The more unique views — such as a blog, pricing table, calculator or portfolio — the more design hours are needed. A template-based solution is more affordable, while a custom design is more flexible and distinctive.
Functionality
A simple contact form and a booking system are very different in scope. A price calculator, user accounts, a forum or other custom solutions require separate development and testing.
Integrations
Business software (Merit, SimplBooks), CRM, payment solutions, logistics and other systems. Each integration requires API work and thorough testing.
SEO and content creation
The price is also influenced by whether the client creates the content themselves or whether the project includes content production and SEO optimisation. Technical SEO is part of development; content SEO is a separate service.
Multilingual support
Each additional language increases both the development and content volume. A bilingual website does not usually mean double the price, but does add to the project workload.
What businesses say about our work
Web Systems is a partner you can count on. The work is accurate, communication is clear and quality is consistent – the digital side of the Skin Clinic is carefully maintained. This consistency has been the greatest value of working with them.
We’ve been working with Web Systems for almost 20 years, and in that time we’ve entrusted their team with web development, in-house systems and promotional materials. Over the two decades, technology has changed, our needs have grown and the market has evolved – Web Systems has always kept pace and delivered solutions that are fit for the times. This kind of long-lasting partnership does not happen by chance: it is based on trust, consistent quality and an understanding that the work we do has to actually work. Web Systems is not a service provider for us, but a natural part of our team.
We approached Web Systems with an ambitious idea – to create Estonia’s first real estate e-shop. The team didn’t limit itself to technical implementation, but had to think about how to make the solution as smooth as possible for the client. The result spoke for itself: the first apartments were booked directly online – something never seen before in the Estonian real estate market. We recommend Web Systems to anyone looking for a partner with both the technical expertise and the courage to bring new ideas to life.
Our business – car sales and full-service rental in three Baltic markets – requires an IT partner who is available every day, not just when we want to make a new page. Web Systems is on our side as just such a partner: they’ve built the mobire.ee and morecar.ee platforms, take care of their day-to-day operation and develop the systems alongside our business growth. The team knows our business, understands the nuances of the different markets and is able to react quickly in difficult situations. For us, Web Systems is part of our day-to-day workflow – not an external service provider, but an intrinsic partner.
We have used the web development services of Web Systems OÜ and have been very satisfied with the cooperation. During the project, communication was clear, fast and professional, and the agreed deadlines were met.
The developer was able to understand our needs well, and came up with solutions that helped to improve the final result significantly. The completed website and e-shop is functional, user-friendly and visually modern.
We particularly appreciate the technical competence, flexibility and willingness to find solutions for even the most complex tasks. Also, the after-sales service works smoothly – all additions and corrections are made quickly.
We recommend the services of Web Systems OÜ to anyone looking for a reliable and competent web developer.
We’ve worked with Web Systems on a number of real estate web solutions, and each time the result has been of such high quality that we’ve never hesitated to come back. The team understands the real estate industry – that every project needs a unique face, a quick time to market and a solution that really sells. Deadlines are always met, communication is clear, and problems are solved before we’ve noticed them ourselves. Web Systems has become the natural first choice for us when it comes to web solutions for real estate projects.
The University of Tartu Hospital has been cooperating with Web Systems for web solutions and we have been very satisfied with the cooperation. The team understands that in a large medical institution, there are different needs, different parties and different requirements that need to be taken into account. Web Systems has provided solutions that have been both technically high quality and tailored to the specific needs of our organisation. We particularly appreciate that the team listens, thinks along with us and always takes our wishes into account.
DIY vs professional development
Many businesses are considering whether to make a website themselves (Wix, Voog, WordPress + ready-made theme) or outsource to a professional solution. Both options have their place. The choice depends on how big a role the website plays in the company’s business.
DIY website, €0–500
Suitable for a start-up company that needs minimal online presence. Wix, Voog, Squarespace or WordPress + ready-made theme. Limited design, slower speed, weaker SEO and more difficult to expand later — but it can work as a starting point.
Professional website, from €4,000 + VAT
Unique design, custom development and technical SEO from the start. Suitable when the website needs to bring in customers, integrate with other systems or grow with the business.
The advantage of a professional WordPress website is that it can be extended later without changing platforms. You can add a blog, e-commerce functionality, multilingual support or more complex integrations.
Hidden costs to consider
The cost of a website is not limited to development. It is also worth considering the running costs of maintaining each website before ordering.
Domain name
The annual fee for a .ee domain is usually around €6–10. .com and .eu domains are in a similar price range. The domain is the website’s name on the internet and is paid separately each year.
Web server (hosting)
Quality hosting generally starts from €5–30 per month. Very cheap hosting can mean a slower site and a poorer user experience. LiteSpeed server hosting often suits WordPress solutions better.
SSL certificate
SSL is required for security and trust. Nowadays it is usually included with hosting, for example as a Let’s Encrypt solution. Enterprise-level certificates may have separate fees.
Maintenance and updates
Regular updates of the WordPress core, plugins and theme, backups and security checks. See our separate website maintenance service.
Content creation and SEO
Ongoing content such as blog posts and news, and search engine optimisation, help maintain and grow results. SEO is not a one-off activity but a continuous investment in Google visibility.
Web Systems offers website maintenance covering updates, security and backups. So you don’t have to worry about these things yourself.
Why the cheapest website is not always the best choice
In Estonia, you can find website offers starting from 597 euros as a template-based quick quote, as well as very low hourly freelancer solutions. These may be suitable in certain circumstances. However, if a business needs a website that will help bring in customers 5+ years down the line, it’s worth understanding the trade-offs that the cheapest option often means.
- Slow loading, which can reduce visitor interest and affect Google visibility.
- Ready-made theme-based design that won’t differentiate you from your competitors
- No or weak technical SEO, so the website exists but is difficult to find.
- Security risks that may arise due to unupdated plugins or poor code.
- The need to rebuild at a later stage, as a low-cost solution may not grow with the business.
- For a single freelancer, the risk of losing support if his/her working arrangements change.
Creating a professional website is an investment that can pay off in terms of increased visibility, trust and enquiries. However, the outcome will depend on the business, content, marketing and competition. Our long-standing clients, including Mobire, FC Flora and PZU, have worked with us for many years because a quality web solution requires maintenance and development in addition to completion.
Work done
Some examples of our work
See examples of projects where we have helped companies build a website that works for years and supports business growth.
How Web Systems evaluates projects
We don’t offer one fixed price for everyone, because every project is different. We start with a consultation to map out your business needs, objectives and budget. We then draw up a personalised quotation.
- Free consultation and needs mapping
- Clear and transparent quotes without hidden costs
- Break down the project into phases: design, development, content, testing and launch.
- Fixed price for an agreed volume, so that workload and expectations are clear.
- Follow-up and maintenance after the page is ready
More than 20 years of experience helps us to evaluate projects realistically. You know what you’re getting and what it will cost before you start. See also e-commerce and SEO service price information.
Related services
Pricing depends on the service. See also prices and promotions for other services.Frequently asked questions
How much does it cost to make a website?
The price for a professional website starts from €4,000 + VAT. The price includes unique design, custom development, adding content, testing, documentation and training. Larger commercial websites and e-shops start from €6,000 + VAT. Our hourly rate is €60 + VAT and each project includes at least 100 hours of work.
Why are website prices so different?
The price of a website depends on the size of the project: the number of sub-pages, the complexity of the design, the features required, integrations and multilingualism. A big difference comes from using a template theme, which is faster and cheaper, or a custom design, which is more unique and flexible. In Estonia, offers range from €597 for template solutions to €30,000 for more complex business solutions.
Can you make a website for free?
Technically yes. Wix, Voog and WordPress.com offer free plans. However, free solutions come with trade-offs: limited design, ads, subdomain, weaker SEO and less flexibility. If a company wants to get real customers from a website, it has to consider at least the cost of the domain, hosting and a possible ready-made theme.
What is a discounted website and is it right for you?
A discounted website is usually a template-based rush offer suitable for a start-up company or a project where the website is mainly a business card. The Web Systems segment has professional development starting from €4,000 + VAT. It is suitable for companies that expect business results from their website. If the budget is less than €1,000, it may be wiser to start with Voog, Wix or another simpler platform.
What is the difference between a €597 and a €4,000 website?
€597 websites are usually pre-templated solutions that are put together quickly and do not include extensive custom development or technical SEO. At the €4,000 + VAT level, you get a unique design, custom development, a well thought-out technical foundation and at least 100 hours of work. The difference is not just in price, but in volume, quality and long-term usability.
What is included in the price of a website?
Web Systems’ offer includes free consultation, needs mapping, UX/UI design for desktop and mobile, front- and back-end development, content addition, testing on different devices, live upload, documentation and content management training. SEO, content marketing, photography and ongoing maintenance are separate services.
Does the calculator give an accurate result?
Price calculators usually give an approximate range, not an exact price. Each company is different and the calculator may not take into account the exact visual style, integration needs or future plans. We prefer a free consultation, after which we can provide a more specific and realistic quote.
What are the running costs once the website is up and running?
The main running costs are the domain name, the web server and maintenance, which covers security updates and backups. In addition, there may be costs for SEO, content creation and plugin licences. The exact monthly cost will depend on the size of the website, its technical structure and how actively the site is developed.
How long does it take to make a website?
A simple business website can be ready in 3 to 5 weeks, an average business website in 5 to 8 weeks and a more complex e-shop in 8 to 12 weeks. The timeframe also depends on how quickly the client submits content, photos and feedback. Larger projects with 20+ sub-sites, multilingual or integrations can take 3 to 4 months.