A WordPress website for a company that wants control and growth, not a do-it-yourself solution.
In Estonia, many offer WordPress solutions starting from 9 €/month on a DIY basis. But if you’re looking for a professional platform that grows with your business and helps deliver measurable results, let’s talk.
A WordPress website is not just a technology choice, but a business decision. A properly built solution gives you control, flexibility, and the ability to grow without the overwhelming limitations of the platform.
Web Systems has built hundreds of WordPress websites over 20 years, including Mobire, FC Flora, PZU Insurance and Sky.ee. Custom themes, optimized code and business solutions, all in one place.
Table of contents
Why WordPress for business
WordPress is the world’s most popular content management system, with over 40% of all websites based on it. For businesses, it means more than just popular software. WordPress offers advantages that closed platforms like Wix, Squarespace and Voog often don’t.
Paindlikkus ja kontroll
Custom teema, custom funktsionaalsus ja custom integratsioonid. Ei ole samu platvormipiiranguid nagu kinniste lahenduste puhul. Sinu ettevõttele jäävad kood, sisu ja andmed.
SEO-sõbralik alus
Puhas URL-struktuur, kiire kood, schema markup ja blogi võimalus. WordPress annab hea tehnilise aluse SEO jaoks, kui see on õigesti seadistatud ja arendatud.
Kasv ilma platvormi vahetamiseta
Kui Sinu äri kasvab, saab WordPress kasvada koos sellega. WooCommerce e-poeks, mitmekeelsus ja liidestused majandustarkvaraga on võimalik lisada ilma kogu platvormi välja vahetamata.
What WordPress customers say about our work
Web Systems is a partner you can count on. The work is accurate, communication is clear and quality is consistent – the digital side of the Skin Clinic is carefully maintained. This consistency has been the greatest value of working with them.
We’ve been working with Web Systems for almost 20 years, and in that time we’ve entrusted their team with web development, in-house systems and promotional materials. Over the two decades, technology has changed, our needs have grown and the market has evolved – Web Systems has always kept pace and delivered solutions that are fit for the times. This kind of long-lasting partnership does not happen by chance: it is based on trust, consistent quality and an understanding that the work we do has to actually work. Web Systems is not a service provider for us, but a natural part of our team.
We approached Web Systems with an ambitious idea – to create Estonia’s first real estate e-shop. The team didn’t limit itself to technical implementation, but had to think about how to make the solution as smooth as possible for the client. The result spoke for itself: the first apartments were booked directly online – something never seen before in the Estonian real estate market. We recommend Web Systems to anyone looking for a partner with both the technical expertise and the courage to bring new ideas to life.
Our business – car sales and full-service rental in three Baltic markets – requires an IT partner who is available every day, not just when we want to make a new page. Web Systems is on our side as just such a partner: they’ve built the mobire.ee and morecar.ee platforms, take care of their day-to-day operation and develop the systems alongside our business growth. The team knows our business, understands the nuances of the different markets and is able to react quickly in difficult situations. For us, Web Systems is part of our day-to-day workflow – not an external service provider, but an intrinsic partner.
We have used the web development services of Web Systems OÜ and have been very satisfied with the cooperation. During the project, communication was clear, fast and professional, and the agreed deadlines were met.
The developer was able to understand our needs well, and came up with solutions that helped to improve the final result significantly. The completed website and e-shop is functional, user-friendly and visually modern.
We particularly appreciate the technical competence, flexibility and willingness to find solutions for even the most complex tasks. Also, the after-sales service works smoothly – all additions and corrections are made quickly.
We recommend the services of Web Systems OÜ to anyone looking for a reliable and competent web developer.
We’ve worked with Web Systems on a number of real estate web solutions, and each time the result has been of such high quality that we’ve never hesitated to come back. The team understands the real estate industry – that every project needs a unique face, a quick time to market and a solution that really sells. Deadlines are always met, communication is clear, and problems are solved before we’ve noticed them ourselves. Web Systems has become the natural first choice for us when it comes to web solutions for real estate projects.
The University of Tartu Hospital has been cooperating with Web Systems for web solutions and we have been very satisfied with the cooperation. The team understands that in a large medical institution, there are different needs, different parties and different requirements that need to be taken into account. Web Systems has provided solutions that have been both technically high quality and tailored to the specific needs of our organisation. We particularly appreciate that the team listens, thinks along with us and always takes our wishes into account.
What we get with a WordPress website
WordPress development at Web Systems is not just about installing WordPress and choosing a theme. Every project starts with strategic planning and ends with an optimized, secure and fast solution built with your business goals in mind.
Custom teema arendus
Iga koduleht saab unikaalse teema, mis on ehitatud Sinu brändi ja eesmärkide järgi. Mitte valmis-teema, vaid puhas kood, mis on optimeeritud kiiruse ja turvalisuse jaoks.
SEO ja kiiruse optimeerimine
Core Web Vitals nõuetega arvestav kood, LiteSpeed serveri vahemälulahendused ja piltide optimeerimine. Tehniline SEO on algusest peale läbi mõeldud.
Liidestused ja erilahendused
Majandustarkvara, CRM-süsteemid, makselahendused, mitmekeelsus ja custom pluginad. Kui standardne lahendus ei sobi, arendame vajaliku funktsionaalsuse eraldi.
In addition, we also create WordPress + WooCommerce e-commerce solutions. If you need an online shop in addition to a website, read more about our e-commerce service.
Meie loodud WordPress kodulehed
Sadu WordPress projekte üle 20 aasta. Vaata mõnda näidet lahendustest, mida oleme Eesti ettevõtetele ehitanud.
Migrating an existing website to WordPress
If you already have an existing website on another platform and are considering switching to WordPress, we can help you think it through and get it technically correct. Migrating doesn’t necessarily mean starting from scratch. The goal is to retain as much of your existing content, SEO value and user experience as possible.
The most common migrations we do:
- Drupal → WordPress – content, users and taxonomy migration. Drupal’s more complex administrative experience is replaced by WordPress’ simpler content management.
- Magento → WordPress + WooCommerce – e-commerce migration. Magento’s resource-intensive and more complex administration is replaced by a more flexible and economical solution.
- PrestaShop → WooCommerce – products, categories and orders are migrated so that SEO structure and customer data are preserved as much as possible.
- Wix / Squarespace / Voog → WordPress – from closed platforms to a solution with more control. Reduced dependency on platform restrictions and monthly fees.
- Custom CMS → WordPress – from legacy to more modern platform. Content, structure and URLs will be preserved with 301 redirects where necessary.
Every migration starts with a thorough audit: what to keep, what to rebuild and how to transfer SEO value. Get in touch if you need a migration to WordPress.
How we differ from DIY solutions
In Estonia, many services offer WordPress websites starting from 9 €/month on a DIY basis. You get WordPress installed, choose a ready-made theme and add content yourself. This works well in some situations, such as for a start-up, a hobby project or an MVP.
However, a professional WordPress website for business is something else. There are three levels of difference:
- Custom vs off-the-shelf theme – A DIY solution uses off-the-shelf themes, which can be slower, have redundant code and look similar to many other websites. A custom theme is faster, optimized and unique.
- SEO from the start – DIY themes are not always well optimised for SEO. For professional development, we think through technical SEO from the start: schema, Core Web Vitals and structured data.
- Strategy vs technology – A DIY solution gives you the tool, but doesn’t ask what the website needs to achieve commercially. We start with the business objective and build the technical solution around it.
If you’re looking for the cheapest WordPress solution, we’re probably not the right choice. If you’re looking for a solution that will grow with your business and help you deliver results in the long run, then let’s talk.
Related services that go hand in hand
The WordPress website does not work separately. For it to generate enquiries and work in the long term, you need to look at the big picture.Frequently asked questions
How much does a WordPress website cost?
At Web Systems, a professional WordPress website usually starts from 4000 euros (+km). DIY solutions starting from €9/month are available, but they are not comparable to custom development. Read more about the factors affecting the price of a website.
How does a professional WordPress website differ from a DIY solution?
The DIY solution provides WordPress technically: installation, a ready-made theme and adding content yourself. A professional WordPress website starts with a strategy, uses a custom theme, optimized code, SEO-friendly structure and takes into account the business goals of the company. In the long run, this can have an impact on the number of enquiries as well as sales results.
WordPress vs Wix vs Voog – which to choose?
WordPress gives you more control, flexibility and room to grow. Wix and Voog are easier to get started with, but may limit your choice of server, developer and more sophisticated features in the long term. If the website needs to grow with the business, WordPress is often the more flexible choice.
Is WordPress popular in Estonia?
Yes, WordPress is a very common content management system for business websites in Estonia. Worldwide, more than 40% of websites are running on WordPress and many agencies and developers offer WordPress solutions on the Estonian market.
Can I make a WordPress website myself?
Technically yes. WordPress is a free software and there are many web hosting providers in Estonia that offer a ready-made installation. However, a professional WordPress website requires expertise in SEO, speed, security and user experience. Many companies start on their own and later turn to us when they need a next level solution.
Is WordPress free?
WordPress software is free and open source. However, the website consists of several components: domain, web hosting, SSL certificate, theme and, if necessary, paid plugins. Free means WordPress as a software, not a complete website.
Does WordPress need a separate web hosting?
Yes. WordPress needs a server where it runs. In Estonia, popular web hosting providers are, for example, veebimajutus.ee and zone.ee. Web Systems can help you choose the right hosting for your project, including speed, security and server capacity.
Can I migrate an existing website to WordPress?
Yes. We have migrated websites from Drupal, Magento, PrestaShop, Wix, Voog and other platforms. The goal of the migration is to preserve content, SEO value and URLs using 301 redirects where necessary. See section Migrating an existing website.
How long does it take to build a WordPress website?
A typical project takes 6 to 12 weeks. A simpler website can be completed in 4 to 6 weeks, a larger website with more complex features in 2 to 3 months. A WordPress + WooCommerce e-shop can take 8 to 12 weeks. The pre-production and design phases have the biggest impact on time.